2025-06-22
Straumann Group
Other
/yr
employee
contract
Andover
Massachusetts
01810
United States
Straumann Group
Position Title: Marketing and Commercialization Manager - ITI
Location/s: Andover (MA), United States
Job Category: Marketing
Company: STUS - Straumann US
Description:
#ChangeMakers
Ready to make an impact?
We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.
We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others
We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.
#WeChangeDentistry every day. Be part of it.
Position Summary:
The Marketing and Commercialization Manager is responsible for expanding the International Team for Implantology’s (ITI) footprint in the U.S. and Canada through strategic leadership and hands-on execution across four key areas: Leadership & Strategy, Membership Growth & Engagement, Revenue Development, and Operations & Support. This is a fast-paced, high-visibility role for someone who thrives in a collaborative, mission-driven environment and is eager to make an impact.
• Leadership & Strategy: Shape and drive growth initiatives aligned with organizational goals while working closely with cross-functional teams and global partners.
• Membership Growth & Engagement: Lead efforts to attract, retain, and engage members through compelling programming, partnerships, and personalized experiences.
• Revenue Development: Identify and implement innovative strategies to grow revenue through memberships, events, and new initiatives.
• Operations & Support: Ensure smooth execution of projects and campaigns by collaborating with internal teams including sales, education, and marketing.
Job Responsibilities:
• Build on the business strategy and implement creative, effective tactics to differentiate and grow ITI US and Canada Section membership.
• Collaborate with internal teams and global HQ to ensure brand consistency and impact.
• Act as a brand ambassador and thought leader in member engagement and marketing strategy.
• Actively solicit relevant input from members and stakeholders to ensure marketing strategies and materials remain fresh, relevant, and effective.
• Manage Education Program Manager and develop strategies to continue study club expansion
• Design and lead initiatives to attract, retain, and engage members through data-driven strategies.
• Oversee membership services, communications, and events to ensure a high-value experience.
• Analyze membership trends to identify opportunities for growth.
• Manage membership data, track trends, and produce reports to monitor performance.
• Generate and manage membership-related communications and reports.
• Plan and coordinate membership events and activities.
• Build partnerships and manage member outreach at events and tradeshows.
• Collaborate with the Marketing team to develop and implement marketing campaigns to support membership and event revenue.
• Create content and materials to drive product and membership engagement.
• Leverage analytics to measure campaign ROI and inform revenue growth and membership retention strategies
• Support integrated content strategy to promote new revenue streams and audience growth.
• Manage project plans and cross-functional collaboration for seamless execution.
• Work with digital marketing team to grow and engage audiences and grow online presence and automate campaigns.
• Maintain content calendars, communication workflows, and digital strategy alignment.
• Develop engaging content to support multichannel strategies and adapt messaging for appropriate channels.
• Maintain strong collaboration and communication across a diverse, cross-functional team
• Other duties as assigned.
The responsibilities listed herein are not intended to be a comprehensive list of the duties and responsibilities of the position. The duties and responsibilities may change without notice.
Work Environment:
This position is a hybrid work schedule with 3 days in the Andover, MA office and two days remote
Minimum Qualifications:
• Bachelor’s degree in Marketing or similar discipline
• 5+ years of marketing experience (focus on campaign development and implementation preferred)
Preferred Qualifications:
• 3+ years in member services or constituent management.
• Demonstrated experience in membership growth, retention, and analytics.
• Proven project management experience with excellent writing and communication skills.
• Strong time management, organizational, and analytical capabilities.
• Collaborative mindset and experience working in a fast-paced, matrixed organization.
• Outgoing and entrepreneurial spirit with an ability to drive direction and innovation.
Additional Information
Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.
• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!
Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.
Videos To Watch
https://youtu.be/3lq5BLAvIdQ
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