MarComm Strategist - Military veterans preferred

American Academy of Family Physicians


We are an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class.

Minorities are encouraged to apply.
EEO Employer / Vets / Disabled.

Leawood
Full time

26-25

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 128,300 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Summary

Hours: Monday-Friday (hybrid)
Additional hours as needed
Travel: Possible 5 days travel per year

Job Description

When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

SUMMARY OF RESPONSIBILITIES:

The Marketing Strategist is responsible for the development, management, implementation, and measurement of integrated strategic marketing plans to support membership acquisition and engagement as well as achieving desired product and program results. This includes defining marketing strategies and tactics that meet or exceed defined business goals and objectives. This position will report to the Manager, Member Acquisition and Engagement.

Key responsibilities include:

• Develop plans and deploy annual marketing plans inclusive of strategy, messaging, channel/tactical plans, performance tracking and budget management.
• Collaborate with Membership, Resident Initiatives and other AAFP staff to establish a strong understanding of the designated member segment(s) to inform the development of integrated plans focused on acquistion and engagement.
• Manage the implementation of marketing plans, providing clear direction to Marketing partners, including creative and channel teams, that enables them to successfully execute against approved marketing plans.
• Monitor and evaluate performance metrics to ensure marketing effectiveness and to optimize performance over campaign periods.
• Other duties as assigned.

#LI-Hybrid

REQUIREMENTS:

Bachelor’s degree in marketing or other related field plus four to six years of related work experience. Working knowledge and experience with Microsoft Windows Suite as well as various marketing channels and tactics such as content marketing, SEO, email marketing and social platforms such as LinkedIn, Facebook and YouTube is required. Experience with a CRM system and HubSpot is preferred. Account management experience is desirable. Excellent interpersonal, verbal, and written communication, analytical, and negotiation skills. Strong organization skills with a proven system of managing projects/programs with varying timelines and many, detailed components. Experience in marketing strategy with a strong track record of collaborating across teams. Effective time management skills, problem solving abilities and the ability to multi-task. Ability to work collaboratively across teams to successfully achieve results.

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Interested in this position? Apply on-line and create a personal candidate account!

Current Employees of AAFP - Please use the internal careers portal to apply for positions.

Equal employment opportunity, including veterans and individuals with disabilities.

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