Straumann Group
Position Title: Product Marketing Manager
Location/s: Fremont (CA), United States
Job Category: Marketing
Company: BMUS - Bay Materials LLC
Description:
#ChangeMakers
Ready to make an impact?
We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.
We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others
We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.
#WeChangeDentistry every day. Be part of it.
Salary: $115, 000.00 - $125,000.00/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.
Summary of Position:
The Product Marketing Manager (PMM) is responsible for driving product adoption and market success by bridging product development, sales, and customer needs. This role focuses on executing go-to-market strategies and enabling cross-functional teams to maximize product visibility and revenue growth.
Essential Functions and Duties:
- Conduct competitive intelligence and market research to identify growth opportunities, assess regional trends, and adapt strategies to local consumer behaviors
- Develop and implement comprehensive marketing strategies for polymer material products.
- Analyze market trends, customer needs, and competitive landscape to inform positioning.
- Build business cases and value propositions for new product introductions
- Develop product positioning and value propositions that resonate with target audiences and differentiate from competitors. Oversee global brand messaging, ensuring consistency across all communication channels while tailoring content for regional audiences
- Design and execute multi-channel marketing campaigns (digital, social media, email, CRM, Shopify) to enhance brand visibility and lead generation. Engage with prospects using social media to drive traffic and enable sales
- Work closely with creative team to generate marketing collateral (datasheets, case studies, web content) and sales enablement tools to articulate product benefits
- Develop launch plans including sales tools, technical data sheets, packaging, and promotional materials
- Partner with sales and technical teams to gather VOC (voice of customer) data.
- Conduct market segmentation, targeting, and pricing analysis.
- Represent the company at trade shows, customer meetings, and industry forums
- Train internal and external sales teams on product features, competitive advantages, and customer pain points to improve conversion rates
- Monitor campaign metrics and analytics, analyze ROI, and refine strategies based on data-driven insights
- Manage and update the product portfolio roadmap.
- Monitor product performance and profitability; recommend improvements or rationalizations.
- Identify growth opportunities through product enhancements or adjacent applications
- Work with sales, product, and regional teams to align marketing initiatives with sales pipelines and customer acquisition goals
Non-essential Functions and Duties:
- Other duties as assigned by a supervisor or manager
- Assists in special projects as needed
Minimum Qualifications:
- Bachelor’s degree in marketing, Materials Science, Business, or related field
- 5+ years in product marketing, preferably in Dental, with a track record of successful product launches
- 5+ years’ experience in product marketing or technical marketing preferably in polymers, advanced materials, or chemicals
- Excellent communication skills, both verbal and written, with the ability to effectively interact with customers and internal teams
- Strong computer skills, including MS Office applications (Excel, Word, Outlook)
Preferred Qualifications:
- Experience working with international customers and global product lines.
- Familiarity with sustainability trends in polymer materials (e.g., bioplastics, recycling).
- Comfort with both B2B technical sales environments and commercial strategy
- Familiarity with MS Office, SAP (preferred), CRM systems (e.g., Salesforce) and marketing automation tools
Key Attributes:
Straumann Group has been inspired to make people’s lives better, improve oral health and restore people’s self-esteem and driving the company’s purpose to unlock the potential of people’s lives. Culture has always been the foundation of our success, guided by our beliefs: customer obsession, entrepreneurial mindset, agility & decisiveness, ownership, passion for learning, psychological safety, and driving engagement. Additional qualities of the successful candidate include the following:
- Resourceful and Hands-on: An energetic, resourceful, agile, and hands-on executive who operates effectively with minimum direction and pursues objectives and works to deliver against goals relentlessly; able to get to the heart of issues rapidly and act decisively
- Team Player: From a basis of strong self-awareness, excellent interpersonal skills; fosters team-first mentality and shares wins and successes; creates an open and transparent environment in which individuals can team together to drive optimal outcomes
- Results-driven: Brings a fire in the belly and is counted on to meet or exceed commitments on time, every time; has a genuine passion for patient outcomes and quality
- Collaborative Relationship-builder: Able to build deep relationships with key internal and external stakeholders, and work closely with/ and earn the respect and trust of other teams
- Integrity: Possesses unquestionable integrity and is intellectually curious; is known as an honest, trustworthy, ethical, and straightforward individual, capable of presenting the unvarnished truth in an appropriate and helpful manner
- Straumann Group prides itself on employee’s embracing the player/learner mindset that embodies a high-performance culture and learning organization
Physical Attributes:
- Observe and hear warning signs and signals within all areas of the company
- May type on a computer, using a computer mouse and computer monitor for up to 8 hours at a time
- Will be working in a fast-paced, team environment
- May lift up to 20 lbs
Work Environment:
- Work is performed in an office and manufacturing environment
- The employee may occasionally be exposed to dust
- The noise level in the work environment is usually quiet to moderate
- Will work in a fast-paced, team environment
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Employment Type: Full Time
Alternative Locations: United States : Fremont (CA)
Travel Percentage: 0 - 10%
Requisition ID: 18496
Equal Opportunity and Affirmative Action Employer (US applicants only)
Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.
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EEO is the Law - English
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EEO is the Law - Supplement
E-Verify Participation
IER Right to Work
Pay Transparency Nondiscrimination
Straumann Group EEO-AA Policy
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Equal employment opportunity, including veterans and individuals with disabilities.
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