2025-07-01
Learfield IMG College
Other
/yr
employee
contract
Columbus
Ohio
43085
United States
Position Title: Coordinator, Partnership Services NIL - Ohio State University
Requisition ID: R100593
Location: Columbus, OH
Full/Part-Time: Full time
About Us:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
Ohio State Sports Properties is looking to add a high-impact team member to its newly formed Buckeye Sports Group (BSG). This position will focus on supporting the property on Name, Image, and Likeness (NIL) on behalf of Ohio State Athletics. It will be an integral part of executing student-athlete influencer marketing for Ohio State.
In this role, you will support Buckeye Sports Group with NIL deal activation for brand partners. The NIL Partnership Coordinator will be asked to manage all inventory elements for NIL activation and provide proof of performance to brand partners. This role will report to the Director of NIL Partnerships who leads Buckeye Sports Group on all aspects of NIL partnerships. This role will also have key relationships with Ohio State Sports Properties, the Ohio State Athletic Department staff, student-athletes/coaches, and appropriate parties.
Oversee all tracking related to NIL deals, including what has been proposed, sold and remains available, to include weekly reports and internal meeting updates
Support activation of NIL deals and ensuring student-athletes participate and fulfill activation obligations with brand partners at fair market value
Work closely with property and local brands to understand their marketing needs and develop potential marketing campaigns that can be executed with student-athlete
Work with Ohio State Athletics to ensure student-athlete compliance with NIL deals is being monitored, disclosed, and reported
Stay informed on NIL news, including student-athlete deals across the country, legislation changes (at State and National levels), and ongoing trends. You will also participate in the LEARFIELD corporate NIL working group to share best practices and successful sales concepts across the LEARFIELD portfolio
Complete other sales, fulfillment and operations responsibilities as assigned by Director of BSG
Ability to maintain a flexible, and at times intensive, work schedule based on the rigor of this role
Experience in Sports / NIL / Influencer Marketing / College Athletics and/or sponsorship is a plus, but not required
Ability to take end-to-end responsibility of sales cycle from pitch development to sponsor activation
Must possess a high level of professionalism and discretion due to access to sensitive student-athlete NIL compensation information
Ability to establish a deep understanding of client’s objectives and goals, and the ability to problem solve as needed
Experience working with brand image and promoting value through client activation
Ability to operate effectively and autonomously across multiple projects in situations of ambiguity, with only high-level direction
Strong commitment to building a learning culture
Proven track record of developing and maintaining strong, lasting relationships with partners
Manage time effectively and oversee multiple tasks simultaneously
Effective communication (both verbal and written), organization, presentation, and listening skills
Ability to influence and motivate others through leading by example
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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