General Manager - UNC Greensboro - Military veterans preferred

Position Title: General Manager - UNC Greensboro

Requisition ID: R100601

Location: Greensboro, NC

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Our growing sponsorship business seeks an accomplished General Manager (GM) to join our local team. Our ideal GM candidate will be a strong business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!

Duties and Responsibilities:

• The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:

  • Developing strong relationships within the department

  • Understanding the strategic goals and objectives of the department

  • Determining University’s fit within primary business market

• Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives

• Develop and maintain strong, lasting relationships with both current and potential corporate sponsors

• Develop, implement and review strategic business plans, including sales/financial performance and new product development

• Partner with Regional Vice President to develop an annual fiscal budget for the entire property

• Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales

• Supervise the school’s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.

• Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities

• Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded

• Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekends

Qualifications:

• 4+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience

• Ability to analyze a client’s traditional, digital and non-traditional marketing needs based on the customer’s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs

• Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.

• Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders

• High energy level coupled with a strong drive for results

• Able to develop and execute strategic plans in order to meet both short and long term business objectives

• Effective problem solving abilities

• Must demonstrate a high level of integrity and honesty

• Manage time effectively and orchestrate multiple tasks simultaneously

• Effective communication, organizational, presentation, and listening skills

• Previous experience in sports and/or higher education preferred

• Bachelor’s degree from a four-year accredited college or university preferred

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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