Birmingham, AL, USA
Full time
R25_0000023561
Paid Media Specialist
Description:
The Paid Media Specialist is responsible for managing and optimizing paid campaigns to drive engagement and conversions for multiple customer journeys. This role focuses on executing paid media strategies, ensuring cohesive implementation across multiple platforms, and analyzing data for insights and optimizations. This individual will manage ads campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Additionally, the ideal candidate has email marketing campaign experience.
Key responsibilities:
- Develop, execute, and optimize ad campaigns across platforms for nurturing specific customer journeys
- Collaborate with the creative team on ad content aligned with target customer segments
- Monitor daily ad spend, audience performance, and A/B testing across campaigns
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Strategize segmented email campaigns for sales enablement
- Build automated email workflows, drip campaigns, and nurture sequences
- Ensure all messaging aligns with brand voice and funnel strategy
- Collaborate with internal teams to align campaign strategies with other merchandising and marketing efforts
Qualifications: - 3+ years of experience in digital marketing, PPC, or related field
- Strong knowledge of Google Ads, Meta Ads, and LinkedIn Ads
- Email marketing experience preferred
- Proven analytical skills with proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Ability to think strategically and execute effectively in a fast-moving environment
LICENSES & CERTIFICATIONS: None required.
SUPERVISORY RESPONSIBILITY: No Supervisory Responsibility
BUDGET RESPONSIBILITY: Yes
COMPANY INFORMATION: Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.
DISCLAIMER: This job Description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC’s policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
See Description
Equal employment opportunity, including veterans and individuals with disabilities.
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