NIL Partnership Solutions Coordinator - University of Minnesota - Military veterans preferred

Position Title: NIL Partnership Solutions Coordinator - University of Minnesota

Requisition ID: R100609

Location: Minneapolis, MN

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Gopher Sports Properties is looking to add a high impact team member who will focus on navigating the property through Name, Image, and Likeness (NIL). This position will be an integral part of executing student-athlete influencer marketing for the University of Minnesota Athletics.

In this role, you will support Gopher Sports Properties with NIL deal activation for brand partners. The NIL Partnership Solutions Coordinator will be asked to manage all inventory elements for NIL activation and provide proof of performance to brand partners. This role will report to the Senior Manager, Business Development – NIL, who leads the NIL sales efforts of our Learfield team embedded at Minnesota. This role will also have key relationships with the Minnesota Athletic Department staff.

Responsibilities

• Serve as liaison between corporate partners, property staff, Athletic Department and collective where applicable
• Support activation of NIL deals and ensuring student-athletes participate and fulfill activation obligations with brand partners at fair market value
• Oversee all inventory management tracking related to NIL deals, including what has been proposed, sold and remains available, to include weekly reports and internal meeting updates
• Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
• Assist with Gopher Sports Properties, gameday operations, including home football games and other home events
• Stay informed on NIL news, including student-athlete deals across the country, legislation changes (at State and National levels), and ongoing trends.
• Act as the Gopher Sports Properties representative in internal Learfield corporate NIL discussions
• Complete other sales, fulfillment and operations responsibilities as assigned by the sports properties team
• Must be able to work 40 hours per week including home games, select sporting events, NIL appearances and activations that occur outside of traditional work hours

Minimum Qualifications

• Excellent communication, problem solving, organizational skills and attention to detail
• Able to develop and maintain strong relationships across many demographics
• Proficiency in Microsoft Office (Word, PowerPoint and Excel)

Preferred Qualifications:

• 1+ years of experience in Sports / NIL / College Athletics and/or sponsorship
• Bachelor’s degree from a four-year college or university
• 1+ years of experience with social media platforms (Instagram, TikTok, X, and Facebook), including content creation, trend analysis, and understanding of backend settings, analytics, and publishing tools
• High level of initiative and continuous learning mindset

Pay Transparency

The base pay for this position is $19.24-$21.64 per hour. Please note that the pay provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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