WHO WE ARE
The National Kidney Foundation is revolutionizing the fight to save lives by eliminating preventable kidney disease, accelerating innovation for the dignity of the patient experience, and dismantling structural inequities in kidney care, dialysis, and transplantation.
WHAT WE BELIEVE IN
NKF’s Mission is what we do, our Values are how we do it.
·? ? ? ?Accountability- Earn and Keep Trust
·? ? ? ?Collaboration-Work as a team
·? ? ? ?Communication- Empower with information
·? ? ? ?Community-Build stronger community
·? ? ? ?Compassion- Lead with care and respect
·? ? ? ?Impact-Focus on the mission
WHAT YOU’LL DO
We're looking for a Conversion Rate Optimization (CRO) Manager with a strong foundation in design, UX, and performance marketing to join our growth team. This is a hybrid creative-analytical role focused on optimizing the full funnel experience—from ad creative to landing page performance—for paid media campaigns.
As our CRO Manager, you'll collaborate closely with paid media, creative, and web teams to design, test, and iterate ad creatives and landing pages that drive measurable performance improvements. You’ll serve as a strategic partner to creative, a performance advocate with web, and a trusted CRO expert within the digital marketing team.
- Partner with the paid media team to develop high-converting ad creatives for Meta, Google, StackAdapt, and other platforms.
- Apply performance-driven copywriting and visual principles tailored to audience segmentation and funnel stages.
- Lead testing for creative variables (imagery, copy, CTA, format) to uncover what resonates most with target audiences.
- Design or direct the design of high-performing landing pages with a strong UX and conversion focus.
Collaborate with the web team to execute experiments and implement UX improvements based on test results. - Ensure alignment between ad messaging and landing page experience to reduce bounce rates and improve conversion.
- Develop and execute A/B and multivariate tests across both ad creative and landing pages—from hypothesis to rollout.
- Own the testing roadmap and prioritize experiments based on business impact, audience size, and potential conversion lift.
- Use tools such as Google Optimize, VWO, Meta Ads Manager, and Google Analytics to set up, track, and analyze experiments.
- Synthesize data into clear, actionable insights and regularly present performance reports to stakeholders.
- Create testing documentation that captures hypotheses, variations, results, and learnings to inform future strategies.
- Build a scalable and repeatable CRO process within the growth team, ensuring best practices are followed across creative and UX.
- Stay on top of industry trends in ad testing, user behavior, and conversion science to bring new ideas and methodologies to the team.
- Work cross-functionally to ensure cross-functional alignment for rapid testing.
- Act as a liaison between the paid media, creative, and web teams—ensuring shared understanding of goals, timelines, and performance feedback loops.
- Translate data insights into design direction and messaging strategy.
- Champion user-centric design while balancing brand and performance objectives.
WHAT YOU’LL POSSESS
- 3–5+ years of experience in CRO, performance marketing, or UX/UI with a strong testing and analytics focus.
- Experience optimizing both ad creatives and landing pages through structured experimentation.
- Proficiency in A/B and multivariate testing tools.
- Strong data literacy and ability to distill complex performance data into clear, actionable recommendations.
- Comfortable working in Figma to guide or contribute to visual design or be willing to learn.
- Detail-oriented, user-obsessed, and highly collaborative
Competencies
- Accountability-Holds team member(s) accountable, setting standards and ensuring compliance with strategic objectives.
- Collaboration-Fosters a collaborative team environment where all members are encouraged to contribute across all levels. Facilitates communication across departments and works with cross-functional teams to drive performance and innovation.
- Cultural Humility-Fosters a team environment that values humility, continuous learning, and respect for diverse cultures. Ensures team members are equipped to interact with individuals from varied backgrounds with sensitivity.
- Data-Driven Decision Making & Results Orientation-Analyzes team and project data to drive performance and improve outcomes. Drives team performance, ensuring alignment with NKF’s strategic objectives.
- Diversity, Equity and Inclusion For All (DEI 4A)-Leads teams to create an inclusive environment that promotes diversity, equity, and inclusion in all areas of the workplace experience. Ensures that the team’s programs and services provide equitable opportunities for all.
- Financial Acumen-Oversees budgets and identifies funding opportunities to align with revenue goals.
- Operational Excellence-Implements process improvements across teams, driving productivity gains.
- Patient and Community-Centered Focus-Leads teams and executes on implementation of programs and initiatives that address the needs of underserved populations. Ensures that patient, donor, and caregiver needs are central to all decision-making processes, while fostering team accountability for community-focused outcomes.
- Resource Stewardship-Allocates resources to maximize team efficiency and effectiveness.
- Stakeholder Engagement-Manages and strengthens stakeholder relationships, driving local and regional initiatives.
- Change Leadership-Inspires, guides, and empowers teams, setting the direction through transformations.
- People Leadership-Guides, develops, and supports team member(s) to achieve high performance, fostering an inclusive and engaging work environment. Empowers with information and builds trust through compassionate leadership.
EQUAL EMPLOYMENT OPPORTUNITY
Equal opportunity employer-vets/disabled. NKF is a merit-based employer.
WORKING CONDITIONS, EQUIPMENT USED AND SPECIAL INFORMATION
Must have unimpeachable integrity and trustworthiness while possessing a high degree of tact, discretion and professionalism. Verbal and written communication skills will be used daily. Maintain effectiveness under pressure. Competency in use of a multiple-line telephone, personal computer, fax machine, photocopier and other standard office equipment. Ability to lift and transport event supplies and equipment weighing up to 25 lbs. Flexible to work evenings and weekends as needed. Available for overnight business travel. Must have a valid driver’s license.
DISCLAIMER
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be considered an exhaustive list of all responsibilities, duties and skills required.
