Director, Revenue Activation - Military veterans preferred

Position Title: Director, Revenue Activation

Requisition ID: R100495

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As Director of Revenue Activation, you’ll develop and execute high-impact sponsorship packages across Sidearm’s ecosystem—leveraging school priorities, fan behavior, and platform capabilities to deliver measurable ROI for partners.

What You’ll Do

• Build and manage digital sponsorship inventory across web, app, video, ticketing, and NIL.
• Collaborate with schools, Learfield MMR teams, and Corporate Sponsorships team to align goals and objectives for major campaigns
• Use data and analytics to inform pricing, packaging, and inventory decisions.
• Launch new monetization products for gameday, tournaments, championships and beyond
• Work cross-functionally with product, partner intelligence, and partner development to build and refine new sponsorable assets

What You Bring

• 8+ years in sponsorship, digital revenue, or platform monetization.
• Experience in packaging, pricing, and working across commercial and technical teams.
• Strong understanding of sports, media, or digital engagement platforms preferred.
• Data-savvy and focused on delivering ROI to both schools and sponsors.
• Experience with AI-powered advertising functionality a plus

Why Sidearm

This is a chance to shape the future of monetization across college sports digital platforms. You’ll build programs that matter—to fans, to schools, and to sponsors—on a platform with unparalleled reach and scale.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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