2025-08-05
CrowdStrike, Inc.
Other
/yr
employee
contract
Sunnyvale
California
94085
United States
CrowdStrike, Inc.
Full time
R24186
About the Role:
We are seeking a skilled and strategic Distribution Marketing Manager with a strong background in the distribution ecosystem to lead co-marketing and enablement initiatives with our Americas distribution partners. This role will serve as the key marketing liaison between our organization and Americas distributors, helping drive awareness, demand, and pipeline through scalable, partner-led marketing programs. The ideal candidate has deep familiarity with the two-tier distribution model, experience managing distributor relationships, and the ability to translate marketing strategy into actionable programs across partner tiers.
What You'll Do:
Strategic Distribution Marketing
Develop and execute integrated marketing strategies that align with distributor business plans, sales targets, and geographic priorities.
Partner with distributor marketing teams to co-develop joint marketing plans, integrating MDF, co-branding, lead generation, and event participation.
Champion the brand and messaging across the distribution network to ensure consistency and relevance to local markets.
Build trust-based relationships with key distribution partners and their extended reseller networks.
Design scalable enablement assets (playbooks, campaign-in-a-box kits, toolkits) that empower distributors to market and sell effectively.
Support distributor onboarding with marketing training, playbooks, and access to relevant materials and tools.
Launch and manage co-marketing campaigns that drive reseller recruitment, product awareness, and channel sales acceleration.
Collaborate with sales and channel teams to align programs with revenue goals and territory needs.
Support participation in distributor events, roadshows, and partner conferences.
Define KPIs for distribution marketing programs and analyze campaign performance to assess ROI and recommend improvements.
Track MDF usage and ensure timely, accurate reporting to both internal stakeholders and partners.
Regularly audit partner content, program adoption, and participation to identify gaps and opportunities.
Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
8+ years of experience in distribution/channel marketing, preferably in IT, cybersecurity, networking, or enterprise hardware/software.
Strong understanding of two-tier distribution, including the dynamics between vendors, distributors, and downstream resellers or VARs.
Proven experience managing joint marketing efforts, MDF funds, and partner go-to-market strategies.
Excellent relationship-building skills, with the ability to influence distributor stakeholders and field teams.
Skilled in project management, cross-functional collaboration, and marketing automation tools.
Travel up to 15% of the time within North America
Knowledge of key distribution players and platforms (e.g., TD SYNNEX, Arrow, etc).
Experience supporting distributor-led demand gen, digital campaigns, and territory-specific activations.
Familiarity with PRM (Partner Relationship Management) systems and digital asset portals.
Strong analytical skills and proficiency in CRM/reporting tools (e.g., Salesforce, Tableau, Excel).
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at recruiting@crowdstrike.com for further assistance.
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