Senior Marketing Specialist - Military veterans preferred

Position Title: Senior Marketing Specialist

Requisition ID: R100607

Location: Dallas, TX | 2 Locations

Full/Part-Time: Full time | Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Partnership Engagement team serves the various business divisions of Learfield, with the goal of empowering our internal team to tell our company story/value proposition in compelling and relevant ways to Learfield’s current and potential university partners. Through strategic storytelling strategies, partner presentations and other strategic communications vehicles, the division reinforces Learfield’s leadership position in connecting brands to fans through innovative digital and technology platforms, data analytics, brand management and marketing, and original content and media products, all with a rich legacy and deep understanding of sports, events, and entertainment.

The Senior Marketing Specialist plays a significant role in providing strategic insights into the creation and implementation of marketing and communication efforts for Learfield’s Sports Properties division. While primarily serving the sports properties business unit, there will also be opportunities to assist in storytelling efforts for Learfield’s other business units.

Responsibilities:

• Manage the end-to-end process for presentation development, RFP responses, newsletter development, and other tasks including:
  • Manage/Develop Processes: Management and development of processes to ensure strong strategic messaging, as well as ensuring all milestones are met both individually and amongst internal stakeholders.
  • Cross-Functional Collaboration: Work closely with internal stakeholders, including corporate executives, division leadership, account teams, legal, and finance, to gather necessary information and resources.
  • Strategic Storytelling: Once information is compiled from various stakeholders, help lead the development of strategy and creation of higher-level communication tools to effectively articulate the organization’s value proposition, both in written and visual formats.
  • Timeline Management: Establish and manage project timelines, ensuring all milestones are met both individually and amongst internal stakeholders.
  • Content Management: Maintain and update a repository of content, templates, and best practices for future projects.
  • Post-Project Knowledge Transfer: Manage distribution and communication of agreed-upon contractual assets to account teams post-project.
  • Seek/Maintain Industry Knowledge: Seek and maintain high-level of industry knowledge, overall Learfield organizational knowledge, and business unit-specific knowledge to effectively consult on projects.
  • Continuous Improvement: Analyze past project outcomes to identify areas for improvement and implement best practices for the future.
  • Visual Design: Design visually engaging and cohesive projects that effectively communicate complex ideas through compelling storytelling while maintaining Learfield brand standards.
  • Technology Expertise: Stay updated on the latest presentation software and tools, leveraging technology to enhance the effectiveness of presentations.
  • Leadership: Mentors and manages junior team members in the successful execution of processes and the development of messaging strategies.
• Lead creative storytelling of the enterprise messaging and value proposition, to help create a thoughtful sales narrative for current and prospective university partners, with significant focus and management of the RFP proposal process from inception to execution, ensuring the messaging strategy is met and all aspects of the RFP requirements are met
• Provide creative guidance, execution and instruction to projects ensuring consistent and effective messaging, branding, graphic design, promotional materials, and presenting copy
• Collaborate cross-functionally, both internally with various departments and across the various Learfield business lines, to ensure a strong value proposition for our university partners
• Manage outbound/inbound marketing activities by displaying knowledge in certain areas such as meeting planning, content creation and reporting to create the value proposition for our school partners
• Additional duties as assigned by manager

Qualifications:

• 4+ years of experience in a Marketing/Communications or Partnership Activation role for a sports organization, college, or related industry to include story idea generation and development experience
• Must have a strong attention to detail and sense of ownership
• Must be able to work independently, manage competing priorities, think strategically, collaborate or escalate as necessary and execute in a dynamic and fast-paced environment
• Must possess a high degree of integrity and trust in interpersonal interactions and maintain strict confidentiality
• A passion for serving and helping others should be evident in their work and reflected in their outstanding people influencing skills
• Ability to travel to company events, meetings, and customer engagements, less than 10% of the time
• Experience interacting with and presenting to internal business leaders
• Experience designing presentations for external customers
• Experience successfully managing the overall workflow and project timeline, to deliver results on-time
• Experience successfully managing your own product or large-scale releases (may be internal or external)
• Ability to professionally and effectively communicate in writing and verbally to those with a wide range of skill levels and varying position levels within the business
• Experience in Adobe Photoshop/InDesign and/or similar products is a plus
• Bachelor’s degree in Marketing, Communications, Journalism or related field preferred

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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