Digital Marketing Specialist - Military veterans preferred

Samson Rope Technologies


Description:

Samson, the worldwide leader in high performance cordage, is seeking a Digital Marketing Specialist to join the Marketing Communications team. In this pivotal role, the Digital Marketing Specialist will create, coordinate, and manage all things digital. From captivating website content to innovative email marketing campaigns and engaging social media strategies, your expertise will shine as our resident digital marketing SME. In addition to digital projects, this role will also support various marketing and communication initiatives beyond the digital scope. This includes collaborating on traditional marketing efforts and contributing to marketing materials that align with our overall strategy. Your versatility will be essential in ensuring a cohesive brand presence across all channels while embodying our commitment to ethics, safety, and quality in all activities in accordance with Samson strategy and core values.

Who You Are:

• Tech savvy and proficient in Microsoft Office, website CMS, marketing automation, social media platforms, Google Ads, and Google Analytics. Experience with Salesforce, HTML, and Adobe Creative Cloud (AI, PS, IND) is a plus!
• Detail-oriented & organized with a sharp eye for detail and excellent time management skills, adept at juggling multiple projects.
• Equipped with strong interpersonal skills and able to thrive in a collaborative environment, while building relationships across various departments and with external partners.
• Creative and someone who thinks outside of the box! You're not just a marketer; you're an innovative storyteller ready to repurpose content in imaginative ways.
• A proactive problem-solver who can anticipate needs and think ahead to drive initiatives.
• A project management pro who can keep things on track while maintaining a sense of urgency for high-priority tasks.
• Able to handle confidential and sensitive information.

What You'll Do:

• Craft Engaging Campaigns: Develop and manage compelling digital content and campaigns that bring our brand to life on various platforms.
• Reporting Rockstar: Track, analyze, and report metrics on digital and social media campaigns to our Marketing Manager, Sales Directors, and Marketing Product Managers providing insights that drive impact.
• SEO & Analytics Whiz: collaborate with vendors to optimize our digital footprint, ensuring we're always on the cutting edge of SEO and Google Analytics.
• Platform Administrator Extraordinaire: Oversee our website, CMS, Salesforce Account Engagement, LMS, and all video and social media channels, ensuring smooth operations and engaging content calendars.
• Project Leadership: Work independently to manage projects effectively while fostering a collaborative spirit within the team.

What You Should Have:

Education:

• Required: Bachelor's degree in marketing or related field; relevant advanced experience may substitute for some education.

Experience:

• Minimum of four (4) years in marketing with a focus on digital and social media, showcasing career growth and creativity in your roles.

Our Team Enjoys Best-in-Class Benefits:

• We enjoy ample paid time away from the office with a starting PTO accrual of 15 days for vacation or sick leave, 10 paid holidays, a paid personal day, and paid volunteer time each year.
• We prioritize our employees' well-being and offer comprehensive and affordable Health, Dental and Vision insurance for employees and family. We also offer free Mental Health benefits and an optional free Wellness Plan.
• We celebrate our success as a team and offer annual profit sharing and bonus structures based on position.
• We invest in our employees' futures by offering a generous 401k match up to 6% of salary. We also offer tuition reimbursement for choosing to further your education.
• We ensure our employees are taken care of during unexpected events, offering paid bereavement leave, employer-paid life and disability insurance, and paid jury duty leave.
• We offer a paws-itive work environment and friendly well-behaved dogs are welcome to join their humans at work in the corporate office!
• All benefits are offered in accordance with our plan documents and policies.

Compensation:

Targeted hiring range for this position is $32.00 - $36.00 per hour

Hiring rate will depend on qualifications and experience.

Samson has established wage scales for all of our positions, which are based on a minimum and maximum. The targeted hiring rate above is set to allow for employees' growth within the role. The full range for this position is $27.51 – 41.25 per hour.

About Us:

With over 140 years in the rope industry, we are focused on meeting the needs of demanding customer applications. At Samson, we're not just about developing innovative synthetic rope solutions. We also pride ourselves on providing the industry's best service. From pre-sale to installation to post-delivery follow-up, we want to ensure that we maximize customer experiences to the fullest potential through continually inventing, refining, and optimizing our products.

This is an outstanding opportunity to join a team of pioneers keenly focused on making products that not only meet but exceed expectations. That ambition is reflected in our culture of ingenuity and attention to detail. But at the end of the day, it's our people, not just our products, that make Samson a dynamic company to work for.

Samson Rope is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are a drug free workplace and an Equal Opportunity Employer (Minority/Female/Disability/Veteran). Employment is contingent on a successful background and illicit drug screen.

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