Posting Details
Position Number005136Position TitleAssistant Director, Marketing and Communications - 005136DivisionMarketing and CommunicationsDepartment100200 - Marketing and CommunicationsMinimum Qualifications
Bachelor’s degree in journalism, communications, marketing or related field from an accredited institution as approved and accepted by the University of South Alabama and five years of experience in marketing, journalism, communications or public relations. Exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms including, print, online, e-news and social media. Must be able to communicate effectively with diverse students, faculty, staff and the community. Ability to maintain effective working relationships with target audience and general public.
Preferred QualificationsJob Description Summary
The University of South Alabama’s department of Marketing and Communications is seeking to hire an Assistant Director, Marketing and Communications. Interested candidates should apply to be considered.
Essential Functions
These are the job duties required of the position.
Essential Functions
- Develops and executes strategies and tactics that enhance communications.
- Creates engagement among target audiences, and builds overall awareness, engagement and enrollment within the Pat Capps Covey College of Allied Health Professions and the College of Nursing.
- Reports to the Office of Marketing and Communications and works with the deans, faculty and staff of Pat Capps Covey College of Allied Health Professions and the College of Nursing to plan, write, disseminate and measure the impact of compelling marketing messages targeted at prospective and current students, alumni, the community and other audiences about the opportunities, programs, people and events of the two colleges.
- Works independently to produce, edit and distribute news, features, print and electronic marketing materials and social media content as appropriate.
- Acts as the primary liaison between the respective colleges and the Office of Marketing and Communications, ensuring that the marketing and communications needs of the colleges are met within the context of the University brand and marketing standards and plans effective use of central marketing resources in support of these efforts.
- Collaborates with campus offices and division staff members to develop, design and produce publications and printed materials that communicate the activities of campus clients.
- Exercises independent judgment to ensure that University marketing and communications materials include content and communications deemed important by campus leadership and meet best-practice standards for professional design.
- Reviews logo and color usage for compliance with overall marketing and branding guidelines.
- Works with the deans, faculty and stall of each college to plan marketing strategies and campaigns for undergraduate and graduate recruitment that feature academic programs and highlight career opportunities and alumni outcomes associated with the colleges to prospective students in local, state and regional markets.
- Collaborates with the Senior Director of Marketing and Creative Services to develop best practice strategies for creation and design of marketing materials, advertising, print publications, signage, branding materials and electronic communications, among other projects that require involvement by the senior director.
- Collaborates with the Senior Director of Strategic and Executive Communications to develop best practice strategies for creation of print and electronic communication materials and social media initiatives, among other projects that require involvement by the senior director.
- Manages student workers and freelancers, ensuring their contributions meet project objectives, quality standards, branding guidelines and deadlines.
- Enhances the visibility of the colleges in the community through effective marketing and advertising of public and special events such as lectures, symposia, presentations and performances.
- Plans, writes, edits, produces and disseminates a variety of marketing communications materials, including news and features for print magazines, news releases, copy of websites and e-news, copy for presentation and brochures and other marketing materials.
- Plans and executes effective advertising strategies that support the goals of the colleges, including development of advertising plans and budgets and managing paid media campaigns.
- Manages the websites and social media presence of each college in accordance with best practices and in alignment with USA’s strategic marketing goals.
- Plans, manages and coordinates social media activities, including creating, scheduling and monitoring posts and updates, and engaging with and responding to social media audiences.
- Assists with the scripting and development of video content, including department or program-specific videos for web or social media.
- Regular and prompt attendance.
- Ability to work schedule as defined and additional hours as required.
- Related duties as required.
Number of Vacancies1Position End Date (if temporary)Job Open Date08/11/2025Job Close DateOpen Until FilledYesSpecial Instructions to ApplicantsWorking DaysMonday - FridayWorking Hours8:00 a.m. - 5:00 p.m.Job LocationMain CampusFull-time or Part-TimeFull TimeRegular or TemporaryRegular
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Are you at least 18 years of age?
- * Do you have a legal right to work in the United States?
- * The University of South Alabama typically does not sponsor individuals for staff positions. Will you now or in the future require sponsorship for employment visa status?
- * What is the highest level of education you have completed?
- Less than High School
- High School Diploma or equivalent
- Associates Degree
- Bachelors Degree (or will obtain within 6 months)
- Masters Degree (or will obtain within 6 months)
- Terminal Degree (or will obtain within 6 months)
- * How many years of related experience do you have?
- Less than 1 year
- Between 1 - 3 years
- Between 3 - 5 years
- Between 5 - 7 years
- More than 7 years
- * How did you hear about this position?
- USA website
- LinkedIn
- Zip Recruiter
- Indeed
- HigherEd Jobs
- Alabama Career Center / Alabama Works
- Facebook
- Word of mouth
- Other
Applicant Documents
Required Documents
Optional Documents- Resume
- Cover Letter
The University of South Alabama is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, religion, age, genetic information, disability, protected veteran status or any other applicable legally protected basis. If you feel you have been discriminated against, please notify the Equal Employment Opportunity Investigator or the Associate Vice President, Finance and Administration/CHRO.
EO Employer – minorities/females/veterans/disabilities/sexual orientation/gender identity.
Annual Security and Fire Safety ReportThe University of South Alabama publishes certain crime statistics for the most recent three-year period as required by the Jeanne Clery Act. The Annual Security and Fire Safety Report is required by federal law and contains policy statements and crime statistics for the school. The report, along with additional information, is available online at:
http://www.southalabama.edu/departments/police/resources/fireandsafetyreport.pdf. You may also request a paper copy from the University Police office located at 290 Stadium Blvd, Beta Gamma Commons Building, Mobile, AL 36688.
Equal employment opportunity, including veterans and individuals with disabilities.
PI277239368
