Demand Generation Specialist (Hybrid) - Military veterans preferred

Company Overview

The HdL Companies help cities, counties and special districts maximize revenues through research and discovery efforts, financial and economic analysis, and provision of software that supports local government operations in a variety of important ways. We are regarded as a leader, occupying a specific niche in the financial services sector and serving over 900 local governments nationwide. Leveraging our talented team of professionals, along with leading edge software and database systems, HdL discovery efforts have recovered over $3 billion for our local government partners.

Core Values

HdL team members individually and collectively aspire to the following core values:

Deliver Excellence In Everything – We anticipate needs and believe that delivering extraordinary service, inside and outside our organization, is key to our success. We passionately pursue excellence in everything we do.

Do The Right Thing – We always act in the best interests of our company and our clients. We are respectful, have high integrity, and are accountable for our actions.

Foster Relationships – We build lasting relationships based on trust with our teams and our clients. We value collaboration toward our common goals and inspire each other to improve and progress.

Give Generously – We give generously of our time and resources with our teammates, clients and communities. We impart information for best practices, encourage professional development, and support charitable community organizations.

Enjoy The Journey – We enjoy our journey and enthusiastically celebrate our successes. We have fun and find fulfillment working with our colleagues and clients.

Be Authentic, Grateful, and Humble – We are thankful for the success we have achieved individually and as a company and never take it for granted.

Location Profile

We offer a flexible work environment that allows our employees to collaborate across offices and remote teams. All new hires must complete an introductory period after which 2 days per week are required in the office, other days may be remote. This role is based in our Brea, CA location.

Job Summary

The Demand Generation Analyst supports HdL's marketing and growth efforts by coordinating and executing targeted campaigns across digital channels. This role is designed for a technically fluent early-career marketer (1–3 years of experience) who thrives in a fast-paced, cross-functional environment and is eager to help drive sales pipeline through campaign support, outreach, and analytics. The Demand Generation Analyst will report directly to the Marketing Manager and collaborate closely with other marketing team members. This role does not have supervisory responsibilities.

Job Responsibilities

• Develops campaign strategies by studying key industry indicators, identifying clients’ current and future needs, and monitoring the competition.
• Plans and executes email, digital, and web-based campaigns using MCAE (Pardot) and Salesforce.
• Creates and/or strategize website improvement or website strategy content as well as drive traffic and engagement.
• Identifies trends and insights, optimizing spend and performance based on the insights.
• Analyzes campaign performance data to identify trends and share insights that inform campaign refinement and audience targeting. 
• Collaborates with internal teams to create compelling programs that drive client engagement
• Other duties as assigned.

Skills and Qualifications

Education and Experience

• Bachelor's degree in marketing or a relevant field.
• 1–3 years of experience in demand generation or campaign coordination.
• Hands-on experience with MCAE (Pardot) is strongly preferred.
• At least one year of experience working with generative AI platforms (e.g., Microsoft Copilot, ChatGPT, Jasper).
• Demonstrated experience creating or refining AI prompts to support campaign tasks or productivity.
• Familiarity with CRM systems (e.g., Salesforce) is required.

Compensation

The starting base salary for this Brea, CA position is expected to be between $69,726.26 to $73,212.57 annually. Actual salary will be determined based on skills, experience (to the extent relevant) and other job-related factors, consistent with applicable law.

Benefits 

1. Competitive Base Pay
2. Opportunity to participate in 401k
3. Medical, Dental, Vision, Life/AD&D, LTD and Employee Assistance Program
4. Paid time off for Vacation, Sick and Holidays
5. Employee Stock Ownership Plan (learn more about the HdL ESOP at: https://www.hdlcompanies.com/about/careers)