Marketing Manager - Military veterans preferred

Visionary Integration Professionals

Visionary Integration Professionals (VIP) provides industry-leading management consulting, system integration, and technology deployment solutions. VIP helps its clients strengthen mission outcomes by combining deep industry specialization, agility to adapt as needed, and an unwavering commitment to client satisfaction. VIP brings expertise in how to deploy systems that align people, processes, and technology to accelerate strategic change and to deliver business results in partnership with its clients. Since 1996, VIP has worked with over 1,200 public sector and commercial clients. For more information, visit https://trustvip.com.

Join VIP: A strategic approach to accelerate your career! This is a remote full-time role.

Visionary Integration Professionals (VIP) is looking for a motivated and driven Marketing Manager focused on Lead Generation to develop and execute campaigns that attract, engage, and convert qualified leads for our sales teams. This role will own the top and middle of the funnel, overseeing programs that drive demand, grow the prospect pipeline, and accelerate revenue growth. You will support both our State & Local Government and Commercial business units, and you will collaborate closely with our sales teams and our practice managers.

Responsibilities:

• Digital Presence: Refresh messaging for website, social media presence, and LinkedIn.

• Lead Generation Strategy: Develop and execute multi-channel lead generation strategies aligned with revenue goals, customer personas, and buyer journeys.

• Campaign Management: Plan, launch, and optimize campaigns across email, social, paid media, SEO, events/webinars, and partner channels to drive qualified leads.

• Marketing Automation & CRM: Build and manage workflows in marketing automation tools and ensure seamless handoff of leads to sales through Salesforce.

• Performance Analytics: Track, analyze, and report on key metrics such as lead conversion rate and campaign ROI; adjust tactics based on performance data.

• Content Alignment: Collaborate with content teams to develop assets (landing pages, eBooks, ads, emails) that support lead generation and nurture efforts.

• Collaboration with Sales: Partner with sales to align on lead scoring, qualification criteria, follow-up processes, and feedback loops to improve campaign effectiveness.

Qualifications:

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field

• 4 to 10 years of experience in marketing with at least 3 years of experience focused on lead/demand generation and developing successful lead generation campaigns

• Analytical mindset with strong attention to detail and ability to derive insights from data

• Excellent written and verbal communication skills

• Collaborative team player who thrives in a fast-paced, results-driven environment

Nice to Have:

• Experience with marketing in the technology and consulting industry

• Experience with marketing and lead generation for state, county, and local government

• Experience with AI capability/functionality

• Experience with SalesForce and related/integrated marketing tools like Zoominfo, Navigator, and Marketo

• Knowledge of SEO, SEM, and content marketing best practices

The compensation for this position is $70,000 to $110,000 per year depending on experience and qualifications. Employees are also eligible for performance-based bonus/ to participate in a performance-based incentive plan. This position is eligible for a benefits package including; medical, dental, vision, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, 7 paid holidays and flexible paid time off.

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