Position Title: Senior Product Manager

Requisition ID: R100696

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

We are actively accepting applications for a Senior Product Manager to join our team.

The Senior Product Manager will play a pivotal role in shaping the future of Learfield’s digital footprint in College Athletics. The Senior Product Manager will lead and manage the vision/strategy/execution of industry leading digital products powering the experience for millions of sports fans.

The Senior Product Manager will maintain and have a deep understanding of the market opportunity, competitive landscape, client needs, and the Voice of the Fan to deliver on product and innovation that grow revenue, market share, and improve the overall fan experience.

The Senior Product Manager will collaborate and maintain strong relationships with engineers, developers, stakeholders, and leadership to drive the execution of product development from conception to the delight of our partners.

As a Senior Product Manager at SIDEARM sports, you will:

Lead Product Strategy and Roadmap:

• Define and execute the product strategy in alignment with the business goals, market trends, partner needs, and the voice of the fan.
• Collaborate with stakeholders to develop and communicate a clear product roadmap, considering technical feasibility and market dynamics.
• Conduct market research and competitive analysis to identify new and adjacent opportunities to drive product innovation overall

Drive Product Development and Execution:

• Oversee the end-to-end product development lifecycle, ensuring timely and successful delivery of product releases.
• Collaborate closely with engineering, design, and other cross-functional teams to translate product requirements into actionable development plans.
• Facilitate effective communication and collaboration between teams to manage dependencies, resolve issues, and drive product execution.

Own Stakeholder Management:

• Collaborate with VP of Product, Senior leadership, and broader product team to ensure alignment with overall business objectives.
• Communicate product updates, roadmap, and performance metrics to stakeholders, ensuring transparency and alignment.
• Work closely with engineering, marketing, partner development, customer support to develop and drive go-to-market strategies, product positioning, and partner success.

Live Customer Focus and Market Insights:

• Maintain a deep understanding of customer needs (Voice of the Fan) through market research, user feedback, and data analysis.
• Advocate for the customer throughout the product development process, ensuring user-centric design and customer satisfaction.
• Analyze market trends, competitive landscape, and industry developments to identify opportunities and make data-driven product decisions.

Responsibilities

• Define and own product strategy and roadmap.
• Drive execution of product roadmaps and project deliverables with internal and external stakeholders.
• Specifying and overseeing the research needed to determine the needs and desires of clients and end users.
• Define product marketing communication objectives and coordinate with internal stakeholders on the execution of marketing collateral.
• Lead Agile teams of designers and developers in the execution of product roadmaps.
• Proactively Identify and mitigate risks encountered with roadmap initiatives.
• Help coordinate discovery, ideation, and project status meetings with stakeholders to ensure clear and understood paths to success.
• Build relationships with our partners and formulate the integration roadmaps to continually improve and maximize value from our third-party offerings.
• Manage stakeholder expectations and scope.
• Continually provide vision and direction to the Agile product team and stakeholders throughout the project lifecycle.
• Conduct beta and pilot programs with early-stage products and samples.
• Observes and researches new trends within the industry and works with the Director of Product to assess their impact on our strategic roadmap.
• Facilitates team meetings encouraging constructive communication and guidance of topics throughout the meeting.

Our Ideal Candidate

• You are organized. As a Product Manager, managing the process with clients an internal team members can be challenging. Our ideal candidate has the ability to organize their work and efficiently manage their time.
• You are self-assured. Our ideal candidate has self-confidence in their decision-making process and the trust to manage projects directly with clients.
• You are versatile. Our ideal candidate has the ability to manage numerous projects while adhering to the assigned deadlines.
• You are a communicator. Our ideal candidate has strong verbal and written communication skills. As a Product Manager, you need to be able to effectively communicate the scope of a project with clients and team members.
• You are a team player. Our ideal candidate is self-motivated but has the ability to work collaboratively with internal departments to ensure on-time delivery of client needs.

Requirements

• 4+ years as a Product Manager working directly with stakeholders and technical staff in a product/project management capacity
• Experience assigning resources in a highly technical, fast-paced product environment
• Experience in one or many Agile development methodologies
• Strong interpersonal and communication skills (oral, written and group presentations)
• Excellent prioritization skills
• Detail oriented
• Bachelor’s degree or equivalent, applicable experience
• Proven experience with Outlook, Microsoft Excel, Word, and PowerPoint
• Ability to work under pressure while simultaneously managing multiple tasks
• Ability to effectively communicate well with others in accomplishing tasks and problem resolution
• Strong commitment and passion for diversity, equity and inclusion

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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