Senior Product Marketing Manager - Military veterans preferred

Responsibilities

The Product Marketing Senior Manager will be responsible for the conception and execution of messaging and marketing campaigns designed to generate awareness (internally/externally) and lead generation for public safety worldwide. This role can be worked fully remote.

In this role, he/she will work closely with the SVP Public Safety and the marketing leadership team to identify the programs needed to produce thought leadership content, personas, and account-based marketing programs as well as strategic partnerships. He/she will also work closely with the regional marketing leads to develop a constant and targeted list of sales prospects worldwide. He/she will collaborate to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns and programs from inception through delivery and measurement. He/she will be responsible for nurturing marketing strategies, SEO, marketing analytics and lead reporting. The Product Marketing Manager will work in a collaborative environment with cross-functional and global teams, including Global Marketing, Regional Marketing, Business Development, Product Development, and Sales.

Education / Qualifications

BA/BS in business, marketing, communications or related field; MBA a plus
6 to 10 years of software marketing experience in digital marketing, product marketing, and/or product management.
Public safety industry, SaaS, software or B2B technology marketing experience is a plus
Successful record in developing and executing comprehensive marketing plans and detailed project management
Highly effective written and verbal communication skills, as well as presentation skills
Ability to work in a constantly changing environment
Experience in managing and directing multi-national marketing programs is a plus

Knowledge and Skills Required

Strong understanding of key marketing concepts
Ability to develop and implement lead generation strategies
Able to analyze and understand marketing and business results to identify opportunities for improvement
Experience with Salesforce.com, Demandbase, SEO, account-based marketing and marketing automation tools is a plus
Passion / interest in technology
Excellent written and verbal communication skills
Able to present information and ideas in a team or individual setting
Proficiency in (a) Microsoft Office – MS Word, Excel; strong PowerPoint knowledge required and (b) Adobe Creative Suite a plus
Additional knowledge of (a) CMS (b) Pardot is a plus
Must be a US Citizen or Green Card Holder

About Hexagon

Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.

Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.

Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

Why work for Hexagon?

At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.

* In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.

Everyone is welcome

At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.

Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.