Senior Director HCP Marketing - Military veterans preferred

About Avadel Pharmaceuticals plc

Who We Are: Avadel Pharmaceuticals plc (Nasdaq: AVDL) is a biopharmaceutical company focused on transforming medicines to transform lives. Our approach includes applying innovative solutions to the development of medications that address the challenges patients face with current treatment options. Oxybate therapy is currently the standard of care for the treatment of excessive daytime sleepiness (EDS) and cataplexy in patients living with narcolepsy. However, other approved oxybate products are immediate release formulations requiring two nightly doses - one dose at bedtime and the second dose 2.5-4 hours later, in the middle of the night. LUMRYZ ^TM (sodium oxybate) extended release for oral suspension, applies our proprietary drug delivery technology to allow for a single bedtime dose, eliminating the need to have a forced awakening during the middle of the night and giving patients the chance for an uninterrupted night’s sleep. An extended-release medication sounds like a simple innovation, but it has been lacking for more than 20 years prior to our May 1, 2023 approval, and we believe this can be transformative for people with narcolepsy. For more information, please visit www.avadel.com or check out narcolespydisrupts.com.

What We Do: FDA-approved LUMRYZ (sodium oxybate) is a central nervous system depressant indicated for the treatment of cataplexy or excessive daytime sleepiness (EDS) in patients 7 years of age and older with narcolepsy. The FDA found LUMRYZ to be clinically superior to currently marketed twice-nightly oxybate products and granted LUMRYZ seven years of Orphan Drug Exclusivity for adults on May 1, 2023, and again for pediatric patients 7 years and older on October 16, 2024. In both instances, FDA found that LUMRYZ makes a major contribution to patient care over currently available, twice-nightly oxybate products by providing a once-nightly dosing regimen that avoids nocturnal awakening to take a second dose.

How We Work: At Avadel, patients are the reason we exist, and our employees are our greatest competitive advantage – our “secret sauce.” The way we work is as important as the results we achieve. Our employees work together as ONE team and live our Values, which is what makes working at Avadel so special and why we will win for patients. Our ONE Team approach fosters a culture based on being relentless for patients, having confidence with humility, being courageous, taking insights to impact, and togetherness. In everything we do, we live the Avadel Values so we can be our best for our patients, our community and each other.

We need individuals who will dive in, roll up their sleeves, and join us to continue the LUMRYZ launch and our mission to serve the narcolepsy community.

Position Summary:
The Sr Director of Marketing – HCP is a critical member of the brand team responsible for leading the strategic direction, execution and measurement for all HCP marketing strategies, tactics and activities to deliver on brand objectives. This position drives physician awareness and education to support the promotion and adoption of LUMRYZ^TM through unbranded and branded campaigns. We are looking for a passionate HCP marketer who is equally comfortable developing high-level brand strategies and “rolling up their sleeves” to implement tactics. S/he will lead the development of the HCP marketing strategies, marketing plan and execution of the HCP marketing initiatives including personal and non-personal promotion, and P2P activities. This person will be the primary point of contact for sales and sales training. This is a unique opportunity for a dynamic, experienced pharmaceutical marketer to be a major contributor to an exciting launch in the orphan/rare disease area to help people living with the chronic CNS condition of narcolepsy.

Essential Functions:

HCP Marketing Expertise (physician, NP/PA, pharmacist, etc.)

• Lead the development of HCP marketing plans informed by customer and market insights.
• Develop and deploy HCP focused unbranded disease awareness campaigns and branded campaigns. Design the total HCP omnichannel ecosystem (personal and non-personal) and work with internal and external stakeholders to build and implement (CRM).
• Partner with Medical team to identify unmet data needs; develop plans to ensure thoughtful data/messaging flow for initial launch and beyond.
• Lead the development of promotional peer-to-peer strategy and content including speaker bureau and congresses.
• Work with sales training to support Field Sales Force training of marketing strategy, messaging and materials.
• Partners with Commercial Operations/Analytics to finalize targeting, deployment needs, uncover insights, validate business opportunities, optimize marketing mix and monitor performance and ROI of individual tactics.
• Partner with patient marketing and patient access/field reimbursement marketing to collaborate and deliver content that is aligned and consistent across customer segments (HCPs, payers, office staff and patients)
• Project manage marketing plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget
• Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with patient audiences on disease education and branded messaging in a dynamic environment (including post-COVID landscape)
• Initiate and analyze market data / market research to gain a deeper understanding of the customer, brand, and narcolepsy disease area; translate dynamic competitive landscape implications to key actions and decisions when required
• Guide the development of staff members in marketing expertise, organizational awareness, exposure and career development.

Agency & Budget Management

• Interact with external agency partners to execute plans and tactics effectively, on time and on budget; communicate the strategic direction for the brand and hold partners accountable for success metrics

Other Key Duties/Responsibilities:

• Be a pivotal member of the Brand and Commercial teams
• Ensure appropriate synergies and alignment of HCP marketing plans with both patient/consumer strategy and tactical plans and patient access/fulfillment strategy and tactical plans
• Collaborate with internal stakeholders including marketing, sales, market access & hub, medical, commercial insights & analytics, regulatory / compliance, and others
• Drive the spirit of ONE Team across all functions to support a full team approach to focus on our patients and customers as our top priority
• Up to 30% travel

Experience and Qualifications:

• Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life-science related discipline
• Minimum 12-15 years of experience in pharmaceutical/biotechnology marketing, with a minimum of 4 years of experience successfully executing HCP-focused campaigns
• Specialty/orphan branded product experience desired, preferably within CNS, neurology or sleep medicine therapeutic areas
• Prior experience in field sales or sales training would be a plus
• Prior experience with a REMS product or controlled substance helpful

Competencies and Behaviors:

• High Customer Orientation – ability to understand and be empathetic to narcolepsy patients and their caregivers, understand the HCP-patient relationship, extract key insights, and translate those into meaningful value propositions and tactics
• Fast Learner with High Analytical Skills - quickly develop narcolepsy disease-state understanding, competitive landscape knowledge, and LUMRYZ market insights to get up to speed on the strategic foundation and inform the action plan; ability to translate market research and data into actionable strategies and tactics
• Strong Organization and Project Management Skills – attention to detail and time management to project manage multiple deliverables to meet strict deadlines
• Strong Communications – both efficient and succinct in verbal and written communications/deliverables
• Cross-Functional Collaboration and Team Player– able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional partner
• Dealing Well with Ambiguity / Intensity – operates well in a fast-paced environment driven by senior leadership requests and evolving needs
• Independence – able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence

Avadel is committed to facilitating an open, honest, inclusive, transparent, and productive work environment where we work together as ONE team and ONE culture to be our best for patients, customers, and each other. Avadel is committed to equal employment opportunities and non-discrimination in employment. We believe that all employees and applicants should be treated with courtesy, dignity, and respect. Avadel does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, marital status, ancestry, gender, gender identity, pregnancy, status as a covered veteran, or any other characteristic protected by federal, state, and/or local law. It is our intent to comply with federal, state, and local laws, regulations, and guidelines in our employment practices and in our service to our clients. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.