Sr. Channel Marketing Manager - Military veterans preferred

Petmate

ABOUT PETMATE

 Petmate is a global leader in pet supply products. Some of our most beloved brands include Chuckit!®, Arm & Hammer®, Barkbone®, Gamma2®, HyperPet®, JW Pet®, La-Z-Boy®, Mad Cat®, Petmate®, Vittles Vault® and Wild Eats®. 

Over 60 years ago, Petmate began with a single focus on providing safe pet transportation, which resulted in the creation of the first dog kennel. Flash forward to today, and the same love and bond that existed to provide safe travels for our pets now permeates through every step of pet and pet owners’ shared adventure. 

Knowing that pets are every bit as much a part of the family, Petmate takes pride in developing new, superior products that improve the quality of life and enrich the bond created between people & their pets. From environmentally responsible manufacturing to rigorous product testing, we place safety at the core of what we make and how we make it. 

Our 25 trusted brands continually drive innovation across pet categories, spanning dog and cat toys, feeding and watering, food storage, carriers, shelters, bedding, consumables and more.

 OUR WHY: To enrich the lives of families by cultivating the bond between people & their pets 

OUR VISION: Families everywhere trust us more than any other company to enhance the well-being of their pets at every step of their adventure

 Petmate Core Values:

OWN IT! We take full responsibility for our actions, decisions, and their outcomes

STEADFAST DETERMINATION: Steady pursuit of what's next with unwavering commitment and enthusiasm

DO THE RIGHT THING: Consistent alignment of actions and values in every situation, ensuring you're always true to what's right

SAFETY WITHOUT COMPROMISE: We prioritize the safety of employees, consumers, and pets without compromise

We are looking for a Sr. Channel Marketing Manager who can collaborate across the organization to develop the best way to get product into our consumer’s hands while meeting the financial objectives for Petmate and our customers.

This position will work onsite in our Arlington, TX location; hybrid model 4 days/week in office; 1 day/week remote.

Key Responsibilities:

• Channel Strategy Development: 
  • Identify and assess potential channel partners
  • Develop and implement channel marketing plans and strategies
  • Create channel-specific marketing materials and campaigns
  • Design and implement channel incentives, promotions, and loyalty programs
• Partner Relationship Management: 
  • Build and maintain strong relationships with channel partners
  • Collaborate with partners to develop joint marketing initiatives
  • Provide support and training to channel partners
  • Ensure consistent messaging and branding across all channels
• Performance Measurement and Optimization: 
  • Track and analyze channel performance metrics
  • Identify areas for improvement and make data-driven recommendations
  • Manage channel marketing budgets effectively
• Coordination and Communication: 
  • Work closely with internal teams, such as sales, product & brand marketing, project management, sourcing, demand planning, sales operations, internal agency
  • Communicate effectively with channel partners and internal stakeholders
  • Ensure timely execution of programs and campaigns

 Skills and Qualifications:

• Marketing and Sales Experience: Proven experience in marketing, sales, or channel management
• Channel Knowledge: Understanding of different distribution channels and their dynamics
• Relationship Management: Strong interpersonal and communication skills to build and maintain relationships with partners
• Strategic Thinking: Ability to develop and implement effective marketing strategies
• Analytical Skills: Ability to track, analyze, and interpret data to measure performance and make data-driven decisions
• Project Management: Ability to manage multiple projects simultaneously
• Communication Skills: Excellent written and verbal communication skills
• Problem-Solving Skills: Ability to identify and resolve problems effectively
• Business Acumen: Understanding of business principles and financial concepts, ownership of P&L.
• Dealing with Conflict:  Ability to manage through differing and unpopular opinions
• Comfort around Higher Management:  Ability to communicate with leadership team with ease and concise messaging

Experience Required:

• Bachelor Degree Required
• 6 -7 years’ experience in Channel Marketing, Product Management or similarly related field.

 Desired Competencies:

• Strategic Agility
• Dealing with Ambiguity
• Agile, adaptable
• Business & Financial Acumen
• Timely Decision Making
• Command Skills
• Planning
• Action Oriented
• Perseverance
• Drive for Results
• Presentation Skills

 Petmate is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.

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