2025-09-12
University of Pittsburgh
Other
/yr
employee
contract
Pittsburgh
Pennsylvania
15260
United States
Assistant Director, Digital Strategy
Key ResponsibiKey
Key Responsibilities:
Ability to understand key departmental and institutional goals and translate them into measurement strategies using Marcomm KPIs. Conduct audience, market, and competitive research to deliver actionable strategic insights. participate in, and lead, design and experiential brainstorming sessions to develop audience definition/segmentation, journey mapping, content mapping, campaign, and technology strategies with teams and key stakeholders. Participate in shaping and integrating Marcomm strategies, including but not limited to channel opportunity, KPIs/goals, experience/content strategy, integrated and channel-specific measurement strategies, and reporting. Collaborate on translating brand platform(s) into creative frameworks that translate to Marcomm efforts (websites, social, email, content, others as needed). Work with external partners and internal stakeholders to establish, translate, and maintain brand consistency across all digital mediums. Work with teams to develop UX, UI, content and taxonomy strategies across experiential channels, with a focus on measuring the impact of experiential efforts to define KPIs and goals. Conduct user testing across mediums to inform strategy and execution; implement A/B testing strategies with measurement metrics to inform and optimize existing Marcomm efforts. Participate in managing digital marketing efforts including, but not limited to, Google Ads, SEO, social, earned, and analytics to ensure goal and audience conversion optimization in maintaining technology stacks for websites and digital marketing efforts. Participate in shaping workflow and operational needs with MarComm team(s). Assist in helping to shape and produce digital content alongside teams (when needed).
Key Experience, Skills:
Prior experience helping to define and translate brand, content, and creative strategies/frameworks. Strong understanding of the audience lifecycle as it translates to awareness, conversion and retention. Research skills with ability to translate into strategic recommendations. Prior experience working with, and defining, digital design systems. Applied experience with UX and creative prototyping tools such as Figma and Adobe XD. Strong knowledge of the Google suite including, but not limited to, Ads, Business, Tag Manager, Search Console, Analytics for strategic, integration, and implementation needs. A/B testing experience using platforms such as Optimizely, VWO, Google Ads, Campaign Monitor and others. Knowledge of SEO tools such as Moz, Yoast, Screaming Frog, others. Understanding of ADA best practices across digital mediums with experience using tools such as WAVE, Stark, JAWS, other(s). Knowledge of best practices for testing across digital Marcomm efforts with ability to work with others to develop and maintain standards and best practices. Project management acumen with ability to produce and lead timelines using tools such as MS Project, Monday, Excel. Prior experience implementing and managing CMS systems; Wordpress and Drupal are preferred. Prior experience with hosting platforms including website setup, server maintenance, and general DNS and SSL certificate management. Strong communication and collaboration skills. HTML/CSS, PHP, MySQL, Javascript skills are a plus. Video and creative production skills are a plus.
Directs marketing plans, materials, and programs to publicize and promote various activities, events, services, and products. Conducts marketing studies to maximize effectiveness of marketing efforts and oversees data extrapolation in the development of targeted marketing strategies. Develops marketing campaigns, objectives, and procedures.
The successful candidate will be a creative, collaborative, initiative-taking strategist and problem solver with a keen awareness of the foundational role digital plays in developing effective, audience-focused Marcomm strategies. "A multi-disciplinary, hands-on approach is essential—one that connects audience strategies to cohesive omni-channel execution, while also effectively managing and evaluating performance with a focus on the broader business objectives."
"Critical attributes include versatility, adaptability, strong organizational and communication skills, along with active listening, personal integrity, diplomacy, and a steadfast commitment to delivery excellence. Brings a can-do attitude and a willingness to roll up their sleeves and work alongside teams when needed."
Little physical effort required. Duties are primarily sedentary. May be required to move objects up to 25 pounds occasionally.
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