Avathon, Inc

SDR (Demand Gneration) Specialist

Location: Bangalore (onsite).  

This is 5 day work from office arrangement 

 Experience: 35 years 

 Type: Full-Time  

Avathon India is seeking a SDR (Demand Generation Specialist)to develop and drive demand generation and digital marketing programs. This highly visible role will define and execute campaigns across various channels and will play a pivotal role in the growth of Avathon by creating, optimizing, and managing marketing campaigns that attract new qualified leads and convert them. You will be directly responsible for meeting acquisition goals by designing, executing,measuring, and optimizing multi-channel marketing programs. Youll work closely with the salesand product teams to improve upon current initiatives and identify new opportunities to build ascalable demand engine built upon awareness, demand, pipeline, and bookings. You will haveproven success executing campaigns in B2B and/or SaaS, including but not limited to: emailmarketing, content marketing, paid media, social media, web, SEO, marketing automation. Ourideal candidate is a self-starter that thrives in a fast-paced environment and is able to prioritizebased on business goals. 

What will you do: 

• Build lead generation programs using multiple channels including email marketing, content marketing, paid media, social media, web, SEO, SEM, marketing automation
• Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content and re-marketing
• Be a close partner to the SDR team to ensure quality, delivery, proper follow up and incorporate feedback into different marketing programs
• Forecast, track and report on marketing campaign performance including funnel conversion metrics
• Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
• Work with sales to develop messaging, positioning and outreach tactics that engage prospects in new ways
• Develop account-based marketing programs for large scale accounts in effort to accelerate enterprise sales cycle
• Maintain knowledge of digital marketing best practices.
• Maintain knowledge of Avathons products, solutions, customer applications, competitive product differences with a focus on AI technologies 

 You will have:  

• Bachelors degree, preferably in marketing, communications, or related field
• 3-5 years of highly analytical experience in B2B acquisition, growth, or demand generation marketing
• Experience with Salesforce, Hubspot, Outreach, and/or other similar platforms
• Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals
• Ability to use metrics to manage programs and measure success
• Proficiency with content creation, email marketing, and lead nurturing
• Quantitative analytical experience, strong communication skills and can turn complex concepts into compelling messaging and campaigns. Comfortable communicating with cross-functional teams and leadership
• Ability to manage multiple projects at the same time in a fast-paced environment
• Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver marketing programs

Why Join Us?

• Collaborate with a global marketing team on high-visibility programs across key industries.
• Be part of a fast-growing company thats redefining the future of industrial AI and innovation.
• Gain exposure to a wide range of marketing functions and growth opportunities.
• Enjoy a supportive culture, and a mission-driven environment

PI278228130