Demand Marketing Manager
- Military veterans preferred
2025-09-23 Project Lead The Way (PLTW)
Other
/yr
employee
contract
Indianapolis Indiana 47691 United States
OVERVIEW
The Demand Marketing Manager is responsible for developing and executing demand generation strategies to drive lead acquisition, engagement, and conversion within the K-12 education market. This role focuses on creating and optimizing multi-channel campaigns to support the organization's growth objectives in the education sector. Occasional travel required.
RESPONSIBILITIES
Develop and implement integrated demand generation campaigns to drive lead acquisition and conversion in the K-12 education market.
Optimize email marketing, digital advertising, content marketing, paid social, SEO, and account-based marketing (ABM) efforts.
Create and manage full-funnel campaigns, ensuring consistent engagement across all stages of the buyer's journey.
Lead account-based marketing initiatives, driving cross functional collaboration and orchestration between teams.
Develop lead nurturing strategies to move prospects through the sales funnel and increase conversion rates.
Collaborate with the Sales team to align marketing efforts with revenue and pipeline goals.
Manage pre- and post-event campaigns to drive attendance and manage lead follow-ups by sales cohorts.
Define content and thought leadership needs for demand campaigns in collaboration with content and product management.
Monitor and optimize the marketing funnel to ensure effective measurement of marketing's contribution to pipeline and revenue.
Utilize business intelligence tools (e.g., Salesforce, HubSpot, Google Analytics) to track, analyze, and optimize campaign performance.
Continuously test and refine messaging, channels, and creative assets to maximize impact.
Provide regular reports on marketing campaign performance and develop testing processes and optimization motions to improve performance.
Collaborate with cross-functional teams, including Sales, Content, Creative, and Product Marketing, to ensure cohesive and effective marketing strategies.
Manage relationships with external agencies and vendors to enhance campaign reach and effectiveness.
Stay informed about K-12 education trends, best-in-class benchmarks, new demand techniques and channels, market dynamics, and competitive landscape to ensure that PLTW remains at the forefront of demand generation.
Continuously refine market segmentation, audience targeting, and personalization strategies to improve lead quality and conversion rates.
Represent the company at industry events, conferences, and partner meetings to expand brand presence and engagement.
Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
Other duties as assigned.
QUALIFICATIONS
Bachelor's degree in marketing, communications, business, or a related field of study, or equivalent related experience.
Significant experience in demand generation or growth marketing.
Experience with digital marketing strategies, including paid media, content syndication, SEO, and retargeting.
Expertise with CRM, marketing automation, and analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
PROFESSIONAL SKILLS
A customer-centric approach to all internal and external interactions.
Values and leverages the unique strengths and perspectives of each Team Member.
Takes pride in the work, celebrates success, and has fun.
Approaches work with curiosity and experimentation.
Proven experience in designing and executing successful multi-channel demand generation programs.
Experience managing timelines and campaign activation, with a focus on ROI-driven marketing execution.
Analytical mindset with the ability to measure, report, and optimize marketing performance based on data insights.
Experience with account-based marketing (ABM) and personalized sales enablement campaigns.
Strategic and hands-on thinker who can develop big-picture marketing strategies while executing with precision.
Excellent communication and presentation skills, with the ability to influence cross-functional teams.
Results-oriented and data-driven, with a strong ability to translate analytics into actionable marketing strategies.
Creative problem-solver who thrives in a fast-paced, collaborative, and remote-first environment.
Ability to prioritize and manage multiple projects simultaneously, ensuring deadlines are met.
Equal employment opportunity, including veterans and individuals with disabilities.
