2018-06-26 M C Dean Inc. (www.mcdean.com)
Tysons Virginia 22102 United States
M.C. Dean is seeking a Marketing communications specialist based in Tysons, VA. to drive client-focused Marketing events and integrated Marketing communications campaigns in support of the company's business growth, financial and operational goals.
M.C. Dean, an engineering and technology company headquartered in the national capital region, provides large-scale systems and systems integration solutions for state and local governments; federal, defense and national security clients; and Fortune 100 technology, healthcare and industrial corporations.
This role offers the opportunity to be a part of a growing team that is enhancing the company's brand and digital presence in support of client Marketing and employer branding programs.
ROLES & RESPONSIBILITIES
The specialist will lead the client-focused Marketing activities through the development of print, digital and multimedia Marketing toolkit materials and management of client-, employee- and recruiting-focused tradeshows and events. The specialist also will lead and support strategic, integrated Marketing communications campaign efforts on behalf of the department.
Client-focused Marketing Events and Promotions: Plan, manage and develop annual conference, event and award submission calendars. award submissions, client events and tours.
Writing and Editing: Prepare or edit Marketing and communications materials for internal and external audiences. Work with internal stakeholders to write and prepare news stories, Marketing collateral, presentations, video scripts and displays. The specialist will support quality control and editing of internal and external news stories, as well as copy for print and digital content.
Integrated Campaigns: Work with the Marketing and communications vice president to formulate and drive the implementation of market-specific, omni-channel (earned, owned, shared and paid) Marketing communications campaigns that promote the company's subject matter expertise. The specialist will lead several 'beats' and will support one or more campaigns each year.
Project Management: The specialist will be responsible for coordinating with and overseeing the work of interns, coordinators and/or freelancers to complete projects.
Research and Reporting: Work with the vice president of Marketing and communications to establish campaign metrics. Gather quantitative and qualitative data to obtain feedback on Marketing and communications activities and strategies. Present findings and make recommendations for further action. Provide input for weekly, monthly, quarterly and annual reports.
Branding: Provide brand stewardship through all Marketing and communications activities. Support brand research, development and implementation efforts for the upcoming branding and digital campaign roll out.
Marketing Intelligence Support: Support for department market intelligence, competitive analysis and market segmentation research and reporting efforts.
Team Support Roles: The Marketing and communications department operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives. The specialist may be regularly called upon to support projects led by other members of the team.
Bachelor's Degree in Business, Marketing, Journalism, Mass Communication, Public Relations, Marketing, Public or International Affairs, Economics or a similar field
Minimum 6 years of experience in Marketing and communications
Excellent written communications skills with mastery of AP Style guidelines
Experience managing integrated campaigns as an external or in-house Consultant
Experience managing Marketing and employee events, site tours and demonstrations
Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Must enjoy working with information that is technical in nature and have the ability to tailor that information for both lay and specialized audiences
Highly collaborative team player willing to jump in to support others on the team
Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
Organizational skills and attention to detail
Demonstrated analytical skills with research experience
Ability to interface with all levels of management
Willingness to work more than 40 hours per week
Ability to travel (10-20%)
Previous experience consulting for a professional services, technology or AEC firm
Familiarity with U.S. federal contracting
Mastery of with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Familiarity with SharePoint and website content management systems
Experience with web analytics and media and social media distribution and tracking tools
Experience with data/statistical analysis tools such as SPSS, R, Matlab, Statistica or Stata