Brand Manager

Conagra Brands (


  full-time   employee

United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Job Summary
The Brand Manager leads the strategic development and execution for key brand lines of business that are the primary growth opportunities for the brand. Understand the consumer needs and wants and leverage them to create winning consumer strategies for communications and product positioning and development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth through focused and holistic marketing plans, enrolling and aligning leaders at all levels in the plans. Analyze syndicated and panel data to uncover opportunities or threats and work with the sales teams to create and implement action plans. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth.
Position Responsibilities
Develops brand positioning, advertising, pricing and new product strategies
Collaborates to understand, align and activate against target consumer behavior and insights
Create and align senior management to multi-year brand strategic plans
Develops and aligns annual marketing plan
Provides oversight of annual marketing plan execution; integrates activities of key departments
Evaluates progress against plan and recommends corrective action as needed
Identifies opportunities and implements plans for line extensions and new product introductions
Analyzes consumer trends and research data
Maximizes profitability of assigned product lines
Monitors timelines and effectiveness of tactical plan execution
Controls the consumer marketing budget
Develops and implements annual brand plans
Assists marketing in reviewing the activities of external agencies
Actively manages P&L variances to attain annual and long-range financial objectives
Analyzes brand business results and marketplace dynamics to provide on-going marketing mix recommendations
Frequently communicates opportunities and risks
Assists in the development and communication of effective trade customer strategies
Identifies opportunities and implements plans for line extensions and new product introductions
Leads development of the brand management organization and player-coaching of Associate Brand Managers and interns
Position Qualifications
MBA required
3+ years of consumer product brand management experience, preferably in the food industry
Experience managing multiple projects at once in a fast paced, matrix management environment
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.