Senior Brand Manager - Military veterans preferred

Conagra Brands (


  full-time   employee

United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Job Summary
The Senior Brand Manager will focus on long term demand creation and brand equity. Translates strategic consumer insights into meaningful marketing activation plans. Responsible for developing brand vision as a result of the strategic planning process. Lead the strategic planning process. Develops/manages the long-term innovation pipeline and develops multi-year innovation platforms and manages through launch.
Position Responsibilities
Drive demand centered insights and jobs theory for brand(s)
Develop, align and lead growth strategy initiatives
Develop and manage Brand equity (language, vision, strategy)
Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
Lead insight led attribute renovation
Develop and commercialize insight-driven innovation platform
Create and execute comprehensive marketing activation
Lead strategic planning process and support and support Annual Operating Plan
Strategic linkage development across business objectives/strategies/plans
Innovation opportunity identification and core competency identification/opportunity assessment
Understand/evaluate/critique Marketing & Trade plans in support of innovation and renovation activities
Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
Anticipate future business needs and proactively gain alignment with cross functional partners
Coaching and developing Associate Brand Managers, Brand Managers, and cross functional partners to retain & develop talent
Be a culture promoter of Conagra Brands both internally and externally
Position Qualifications
MBA with 5-7 years of progressive brand experience
Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry
Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies
Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively
Demonstrated success working in matrix environments or Center of Excellence business models and demonstrated aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.