Director Consumer Insights & Analytics - Military veterans preferred

2018-12-07
Conagra Brands (http://www.conagrabrands.com/careers)
Other

/yr

  full-time   employee


Chicago
Illinois
United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Position Responsibilities
Establish himself/herself as a strategic business partner with Brand VPGM’s and Directors, R&D leaders, and the Marketing team.
Translates evidence based demand opportunities into top and bottom line business impact.
Continuously raises the bar on demand science capabilities and constantly looking to where we need to go.
Drives an agile, evidence based behavioral science approach to identifying and defining business opportunities for growth; develops learning plan, executes, analyzes, and communicates learning related to CAG brands’ present and future position in the marketplace.
Defines key strategic growth opportunities to be addressed in annual operating and strategic business plans, serving as consumer expert and informed business partner.
Leads synthesis and communication of market, retailer and consumer trends; ensures relevant trends are acted upon in brand product and marketing strategies.
Identifies, develops and refines new/renovated products to support business growth.
Leads the sourcing, interpretation and application of marketplace and consumer learning to develop marketing strategy and refine activation for prioritized brands.
Drives introduction and adoption of a comprehensive range of consumer data and research methodologies and suppliers, continuous improvement in techniques and cost, and seeks new tools to increase effectiveness.
Applies CAG principles of fully competitive, reinvent and expand to ensure growth is identified in all categories where we compete, recommending resource allocation, investments and the types of engagements with the brands in accordance with risk/opportunity.
Position Qualifications
10+ years of experience producing high quality, well-regarded data and consumer insights & analytics work, preferably in the consumer packaged goods industry.
Bachelor’s degree required, Master’s degree preferred
Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
Strong priority management skills ensuring demand sciences resources are leveraged and applied to the most important business issues and opportunities.
A proven record of turning data and learning into actions with our brands, retailers, marketing and R&D
Strong knowledge of multiple consumer data and learning tools and processes
Experience working with multiple third party suppliers ensuring they are aligned to our key deliverables and they are driving impactful outcomes
Proven strong oral and written communication skills, especially the ability to explain difficult concepts and opportunities in simple, applicable business terms
Physical Requirements (optional)
Disclaimer
This job description is not intended, and should not be construed to be, an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended, however, to be an accurate reflection of those principal job elements essential for making decisions related to job performance, employee development and compensation. As such, the incumbent may perform other duties and responsibilities as required.
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Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.