Director - Content Excellence - Military veterans preferred

2018-12-07
Conagra Brands (http://www.conagrabrands.com/careers)
Other

/yr

  full-time   employee


Chicago
Illinois
United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Position Responsibilities
In collaboration with the broader marketing organization, develop and maintain briefing format for marketing/advertising plans as well as an approach for evaluating advertising
Establish and maintain creative evaluation approach, guidelines and brand organization roles of engagement
Manage digital content delivery in conjunction with production team
Educate brand organization on creative effectiveness Principles (Per Laws of Growth)
In collaboration with the broader marketing organization, develop training/enlightenment modules and schedule for brand organization for developing “Provocative” creative
Lead agency resources to build bespoke resources for evolution of marketing department
Oversee creative development, ensuring strong consistency and impact of the company’s branding efforts, including management of creative agencies.
Position Qualifications
10+ years Marketing experience; mix of client and agency experience preferred
Innovative, creative and abstract thinker
Strong creative POV and ability to share it in an open-minded and constructive way
Experience in creative and developing advertising campaign across media channels
Strong understanding of advertising effectiveness and copy testing methods
Ability to manage multiple time-sensitive projects simultaneously
Produced and launched multiple integrated campaigns
Ability to work seamlessly across various marketing and brand groups in a collaborative manner.
Physical Requirements (optional)
Disclaimer
This job description is not intended, and should not be construed to be, an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended, however, to be an accurate reflection of those principal job elements essential for making decisions related to job performance, employee development and compensation. As such, the incumbent may perform other duties and responsibilities as required.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.