Marketing / Strategic Communications Analyst - Military veterans preferred



  full-time   employee

Newport News
United States


SAIC is seeking a Strategic Communications (STRATCOMM) Analyst to implement a comprehensive, integrated advocacy strategy and promotional plan designed to maximize utilization and increase the effectiveness of Army training systems.  Analyst will establish and execute strategic and tactical methods best suited to achieve program STRATCOMM goals.  The Analyst will analyze stakeholder/user needs and requirements, and determine the best practices for reaching them with targeted messages.

  • Assist in the development and execution of an organization wide Strategic Communication Plan to disseminate targeted messaging of Training products and capabilities to its customers.
  • Assist in developing SMART Business Objectives, strategies for meeting objectives, and identifying target Audiences.
  • Develop overall theme and marketing plan to advertise Army Training products
  • Implement Strategic Communication’s Plan and capture metrics
  • Generate promotional materials to support DTFM, ALMS, and DDTC marketing efforts.
  • Provide and Conduct Marketing Presentations
  • Deliver marketing presentations as identified in the marketing plan
  • Report all marketing efforts including contacts made for the previous month
  • Coordinate participation in conferences, exhibitions, and trade shows
  • Develop displays, coordinate with the conference or exhibition host for display space, and staff the display
  • Travel to Army and DoD installations to promote the ATIS program and disseminate information to customers and stakeholders
  • Recommend and develop an internal communications plan
  • Execute ongoing Program communication deliverables (material editing, review, strategy and coordination).
  • Create content for Social Media, Briefings, Posters, Marketing Brochures; and Displays.
  • Analyze and recommend appropriate publications for articles to reach target audiences.
  • Create content for articles for placement in relevant publications.
  • Participate in tradeshows and assist in message development and communication strategy for target trade show audiences
  • Provide event planning, administration, and coordination services.
  • Analyze and evaluate effectiveness of tradeshow presence and make recommendations whether it is beneficial to participate.
  • Identify and recommend relevant media opportunities and prepare materials and coordinate interviews.
  • Identify and qualify relevant speaking opportunities.
  • Secure media placements.
  • Works in close coordination with the PEO EIS Army Public Affairs Office
  • Assists in maintaining relationships with senior client leaders, government stakeholders, industry partners and small business partners


  • Bachelor’s Degree in Marketing, Business, information technology, or related degree.
  • Experience with planning marketing strategies and plans for large DoD programs
  • Knowledge of Marketing and Public Affairs standards and practices in accordance with U. S. Government and Army guidelines
  • Excellent communication skills (verbal, presentation, written).
  • Should be a self starter, energetic, and detail oriented with excellent communication and organizational skills.
  • Comfortable to work in a team environment as well as should be able to work independently with minimum supervision.

Desired Qualifications


  • Knowledge of Army Training Systems, Products and capabilities.
  • Knowledge of Marketing metrics capture and analysis
  • Knowledge of Marketing research techniques
  • Strong communication, writing, editing and interpersonal skills
  • Outstanding knowledge of presentation, print and electronic media
  • Exhibit ability to quickly learn about highly technical Army information
  • Ability to supervise strategic communications personnel
  • Ability to manage multiple projects simultaneously
  • Ability to work with a diverse workforce
  • Ability to work independently and adapt to change
  • Understanding of the techniques of a professional services company
  • Understanding of industry or specialized practice area (government or technology)
  • Degree preferred in communications, public relations or business administration
  • At lease two (2) years of strategic communications experience