Manager, Category Leadership (Frozen, Grocery) - Military veterans preferred

Conagra Brands (


  full-time   employee

United States

Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
Two positions are currently available - one will focus on the Frozen business line and one on Grocery.
Job Summary
Responsible for improving category merchandising, assortment, pricing and shelving (MAPS) at assigned customers. Joins sales team in penetrating key customer decision makers to present category development plans. Collaborates with headquarter Category Strategy, Insights, Analytics, Business Development and Business Planning organizations in the development of category plans for the assigned customer. Responsible for New Item presentation, Category Business Reviews, and all aspects of shelving Conagra products in a category friendly way. Responsible for identifying opportunities to improve competitive advantage and enhancing Conagra’s stature with the customer.
Position Responsibilities
Share ownership of customer interface at the category level with Sales, with focus on improving customer and Conagra sales/profits
Work effectively with Sales, Marketing, Shopper Marketing, Insights, Brand, and other Category Leadership resources to execute category initiatives with excellence
Effectively customize and simplify corporate materials for assigned customers
Assist the sales team with category long range planning with customers
Lead brand based and Category Leadership initiatives with the customers
Develop tools to diagnose new category opportunities
Deliver consumer/category input within Customer Strategic Planning Process to help refine plan elements based on consumer and category knowledge
Improve field sales capability to leverage analytics & insights
Partner with Sales Team to construct and deliver clear, concise, insights driven customer presentations
Monitor industry trends and competitive activity to Identify opportunities to improve Conagra's capabilities and advantage in the market
Improve shelf position for Conagra brands while maintaining a category first approach
Be an expert on the business – customer, department, key categories, brands and sku’s
Be the subject matter expert on assigned customer team for analytical tools, space management software and data, understand and master customer loyalty card data & 84.51, IRI, Nielsen, Assortman, Willard Bishop, Mintel, NPD
Position Qualifications
Bachelor's degree required
Communication, presentation building and delivery, and negotiation skills
Data integration and interpretation experience – tell the story
Problem solving skills – creative thinking
Analytical and critical thinking skills – analytical curiosity
Proactive and possess a self-starting nature
Ability to lead a group of cross functional team members
Ability to understand the “true” business purpose of all project requests
Strong project manager – establish objectives, process, roles, timeline and desired outcome
Possess agility with ability to shift work focus quickly and deliver on changing priorities
Ability to quickly analyze data from multiple sources and understand complex trends
Synthesize a holistic sales story from multiple sources of data (Syndicated, Loyalty, Consumer and Industry Trends)
Experience working directly with customers in growing category sales
Possess solid knowledge of computers, MS Office Suite, Nielsen/IRI, Customer Scanner and Loyalty Card Data, space management tools, graphics, spreadsheets, and databases
Knowledgeable about syndicated scan and panel data including geo-demographic and behavioral data
Strong working knowledge and application of data analytics and consumer insights
Demonstrated ability to identify opportunities, provide actionable insights and relevant recommendations
Be able to “mine” the data to uncover “root” causes of trends and deliver consice analysis
Working knowledge of retail merchandising and in store execution tactics
Develop and present comprehensive, concise and objective category reviews incorporating shopper, consumer, retailer, syndicated and loyalty data
Ability to engage and build strong cross functional partnerships
Demonstrated ability to work in a highly matrixed environment and collaborate with various cross functional areas
Show well-developed organizational, communication and time management skills
Ability to multi task and prioritize/manage multiple projects at once
Ability to focus on priorities and manage day to day tasks while keeping the big picture in mind
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.