Conagra Brands (www.conagra.com)
Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
The Senior Brand Manager, Global Markets and Export will be responsible for leading the strategic development and execution for the business. This leader must understand the consumer needs and wants and leverage them to create winning consumer strategies for communications and product positioning/development. Define strategies and translate those strategies into initiatives that will result in accelerated share and profit growth. Work closely with consumer insights, product development, sales, and manufacturing to optimize product lines and deliver sustainable profit growth. Lead and manage brand P&L and insure brand initiatives are consistent with alignment and priorities.
Develop, Align and Lead growth strategy initiatives
Lead strategic plan and AOP for Brand
Consumer insight/segmentation, brand equity assessment, category/brand/geographic expansion, competitive analysis
Strategic linkage development across business objectives/strategies/plans
Innovation opportunity identification & core competency identification/opportunity assessment
Deliver financial plan for Brand/lines of business
Identify financial and performance gaps and recommend actions to address
Review/Approve volume forecast
Recommend pricing strategy
Understand/evaluate/critique Marketing & Trade plans
Develop and manage Brand equity (language, vision, strategy)
Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)
Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
Anticipate future business needs and proactively gain alignment with cross functional partners
Coaching and developing of ABMs and RMMs and cross functional partners to retain & develop talent
Culture promoter of CAG both internally and externally
Bachelor’s Degree and minimum 8 years of work experience in brand marketing or related field. Background in Consumer Goods (CPG) strongly preferred
MBA Degree preferred
International experience a plus
Experience managing multiple projects at once in a fast paced, matrix management environment
Ability to work with Remote Teams
Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry.
Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.
Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively.
Has successfully worked in matrix environments or Center of Excellence business models and can demonstrate aptitude for building productive, cross-functional teams that drive to specific medium- and long-range goals.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.