Conagra Brands (www.conagra.com)
Conagra Brands has the most energized, highest-impact culture in food. Our people persistently challenge and disrupt marketplace/business conventions and we are respected for our great brands, great food, great margins and consistent results. Conagra Brands, be part of building something BIG.
This key leader will work with the Conagra Leadership team to shape the next phase of eCommerce growth for Conagra. This leader will build on the current momentum to develop the 3.0 vision for accelerating growth. This will include working with existing channels and partners and identifying new opportunities and business models to drive growth. This leader will have the opportunity to operate the P&L for pure-play eCommerce. The head of eCommerce will be the thought-leader for eCommerce and be externally focused in understanding the general consumer and retailer/eTail trends impacting the business. This position plays a leadership role, coordinating with other key stakeholder groups - sales, supply chain, media, shopper marketing and our agency partners to ensure that the necessary actions occur in support of the ecommerce business. Firm champion of the business while putting the customer first.
This performance marketer will also play a key leadership role with our retail/eTail partners by demonstrating our eCommerce expertise and identifying opportunities to partner and grow our eCommerce business and theirs. This job requires strategic skill, authentic leadership, out-of-the-box thinking, and a highly-developed set of digital/conversion marketing and general management skills that translate into successfully driving demand, share and profit results.
Develop channel-specific growth plans consistent with the overall ecommerce strategy and enterprise-level priorities
Develop and implement new commercial models (B2B, DTC, subscription, etc.)
Develops eCommerce business plan and manages P&L against goals; including annual budget for marketing/promotional activities
Oversee strategy, creative direction, timing and execution of eCommerce related activities including: digital marketing, digital shelf product representation, merchandising, program/offer testing, content generation, online promotions/offers and new media/technologies
Collaborate directly with Insights, Sales, Shopper Marketing, Supply Chain, Brand teams, vendors and agencies to achieve strategic objectives, test/implement programs, and maximize sales
Foster the growth of retailer relationships through knowledge sharing, joint planning and finding opportunities to test, learn and grow eCommerce together. Understand customers’ unique business models and establish a growth plan that leverages the unique aspects of those different models.
Enhance Conagra’s eCommerce capabilities by keeping connected to leading practices, industry news, technologies, trends and opportunities.
Inspire and educate internal teams, agency partners and retailers
Evolve measurement processes and guidelines for eCommerce performance (sales, digital shelf integrity, performance marketing, etc.). Ability to leverage data to drive new ideas and optimize results.
Collaborate with marketing suppliers such as content management and ad agencies
Nurture and Develop a diverse, industry-leading eCommerce team
Responsible for maintaining retailer's online content catalog
Coordinate activities across pure-play and omni-channel retailers
Support engagement with emerging retailers
Bachelor’s Degree (Business, Marketing or related fields)
10+ years of digital marketing experience (performance marketing, search, online advertising, social) with a minimum of 4+ years of eTail management experience required
3+ years of people management experience
Business leader with a commitment to results and ability to see the big picture as it relates to Conagra’s business overall and eCommerce specifically
An ability to operate at a high-level and keep the team focused to deliver results
Strong understanding of digital technologies and best practices, including those related to eTail management, digital marketing and eCommerce operations
Experience with key eCommerce partners
Proven business planning and P&L management experience
Ability to coach and successfully lead and manage a team
Interpersonal skills and strong customer relationship skills
Strategic thought leadership
Solid financial acumen and analytic ability
Aptitude for problem solving/quick learning
Positive attitude and high level of energy
Strong written and verbal communication skills
Strong organization skills and the ability to prioritize
Excellent computer skills and proficiency in Word, Excel, Outlook, and PowerPoint
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.