Senior PR Manager - Lookfantastic & Skinstore - Military veterans preferred

2021-03-22
THG
Other

/yr

  full-time   part-time   employee   contract


New York
New York
10132
United States

About us:The Hut Group (THG) is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in-house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.About the Division:Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the World's No1 Online.About the Role:The Senior PR Manager- Lookfantastic & Skinstore will lead and direct the strategy of Public Relations by strengthening our company's reputation, building positive awareness towards our brands and products, and ultimately drive sales. The Senior PR Manager will manage the Events Manager as well as 2 PR Assistants. S/he will help assist in planning and executing all influencer and press events. Responsibilities:Lead the development of a US media relations strategy which is designed to secure relevant coverage across all media platforms; print, online, broadcast etc.Develop both editorial and social storytelling as new way of category communicationAnalyze company needs and develop media landscapes that help increase awareness across a variety relevant of media outlets and platforms.Act as a thought-leader in the arena of PR to provide guidance to the company, working closely with cross-functional teams to develop breakthrough and integrated communication concepts.Establish and maintain key media relationships across traditional and new platforms. Lead the identification and fostering of new media partners.KPI'sMaintaining and developing key media relationshipsManaging the Events Manager & 2 PR AssistantsTracking and reporting on success placements across the boardSending weekly progress reports to the Head of Performance MarketingRequirements:Experience with integrated 360 marketing campaigns, with an understanding of how Earned Media fits alongside and amplifies Paid Media marketing channelsExtensive PR experience, ideally in Beauty or experience or a multi-brand retailerA confident pitcher with proven coverage results selling in stories to national press outletsStrong interpersonal/communication skills and high level of strategic thinkingKnowledge and experience with various social media platformsExperience in digital marketing/communicationsStrong passion for beauty/wellnessSuperior writing, research, presentation, and project management skillsAbility to manage and / or collaborate with internal and external cross-functional groups and brand partnersEstablished media relationships across traditional and new platformsExtremely organized and canManage multiple projects in a fast-paced environmentBenefits:Competitive payCompany bonus schemeMedical, dental, vision and commuter benefits401K with company matchedEmployee discountsUnfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion. THG is an equal opportunity employer. We prohibit discrimination based on age, colour, gender, disability, national origin, race, marital status, religion, sex, sexual orientation, and any other protected class in accordance with applicable state, federal, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace.