Paragon Industries, L.P.
full-time part-time employee contract
Paragon is seeking a marketing professional who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. The successful Candidate must demonstrate project management skills by assisting Product Line Managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.Here are examples of responsibilities:Improve upon existing CRM system and infrastructure to manage customers and leads ;.Manage search engine optimization and localize online advertising programs for small to medium size businesses.Initiate the creation of and collaborate with designers in implementation of brand company pages on Facebook, LinkedIn, and any other pertinent Social Media Platform.Create HTML files for email marketing.Gather and report the site analytics.Document changes and act as point of contact for CRM, Web Design FirmsPerform website maintenance, promotion, development, traffic analysis, and SEO.Compile and present SEO performance reports and evaluate service offerings, traffic, landing page quality, content and design.Monitor site traffic with emphasis on current promotions and present analytics to management.Research and analyze digital trends in wealth management to determine appropriate positioning and marketing communication activities.Engage in building potential partnerships with current Distributors, Local Businesses, and On Line Sponsorships.