CRM Specialist, LTK - Military veterans preferred

2021-05-03
rewardStyle
Other

/yr

  full-time   part-time   employee   contract


Dallas
Texas
75342
United States

About UsInfluencer Marketing is a rapidly growing space at the intersection of social media, advertising, and eCommerce. As the creator of this space, rewardStyle, and LIKEtoKNOW.it offers the world's premier lifestyle influencers the ability to run their digital businesses successfully and with great ease. Our technology platform provides them the tools, strategies, and support they need to maximize their earnings velocity.We run over $2B of retail sales per year through the rewardStyle platform and the LikeToKnow.it (LTK) consumer app has more than 1.5M monthly active consumers connecting directly with our network of influencers and spending nearly $1B annually. We are expanding rapidly and have tremendous growth ahead.CRM Specialist, LTK Reports to: Head of Marketing, LTKLocation: open to RemoteJob DescriptionThe CRM Specialist will be responsible for delivering growth and scale in our consumer facing lifecycle marketing channels. This role will be accountable for not only improving the crm program KPIs for engagement and conversion, but as importantly this role will be responsible for standing up and optimizing our user segmentation campaign cadences. We’re looking for someone with past experience and passion for lifecycle marketing, user engagement, & consumer loyalty.While the CRM Specialist reports into the Head of Marketing, this position will work closely with partners across channel, regional, & functional lines & in collaboration with the rest of the CRM team.ResponsibilitiesCollaborate with LTK and Marketing teams to develop and execute our annual/quarterly lifecycle marketing plans in order to support our customer acquisition/retention goals and the GM’s business objectives. This position requires a candidate with hands-on past experience in CRM marketing with a blend of execution & strategy mindset across the core, mobile first CRM channels. Own & operate LTK’s CRM channels in close collaboration with other team members on CRM & cross brand/BU. Focus on growth and expansion of our lifecycle marketing efforts via campaign cadences guided by user segments, trigger activity, & the seasonal marketing calendar. Develop clear strategies and priorities for CRM efforts, including multi channel & multi objective cadences, alongside ongoing creative testing and support of larger integrated marketing campaigns. Own a CRM campaign calendar aligned to real time consumer shopping themes/campaigns, brand & influencer partnerships & features, etc. Work with creative support teams & cross channel teams (where needed) to bring CRM campaigns to life - from concept to execution for all channels, placements & formats for robust A/B test learnings. Creativity around segmented engagement of our user base via different LTK value propositions, content personalizations/recommendations, and touchpoints. Work alongside the CRM & cross channel teams on seasonal merchandising & curation bursts, shopping trends, themes & campaigns with an awareness to integrated, cross channel marketing planning & synergy. Maintain regular upfront cross-platform reporting to measure engagement & conversion KPIs Qualifications Bachelor’s Degree in Business, Marketing or Communications 3-5 years experience directly managing CRM & Lifecycle channels at a growth ecommerce/DTC/Retail organization Past experience with hands on management across the following channels is required: Email, Push, SMS, Inapp, Onsite. Past experience with Braze is preferred. Past experience leading user segmentation strategy, planning, & execution is also required. Past experience building campaign materials with awareness to brand guidelines, tone, larger lifecycle & segmentation best practices. Data driven, lifecycle marketing approach. Reporting/metrics hungry to action & ideate upcoming campaigns. Dynamic, motivating, and entrepreneurial-minded and team player with an internal drive to hit goals and deadlines. Must be very comfortable with shifting opportunities and priorities. Be scrappy and self-directed - you'll have to be the roll-up-your sleeves type and work autonomously. Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment Drives innovation and backs decisions with data, analytics and testing mindset. Strong collaboration and team building skills. A “can-do” attitude, proactive, curious are absolute musts Success metrics CRM expansion, efficiency, and effectiveness GMV contribution Overall Channel health & stability What's in it for you? Interesting problems to solve Competitive comp and benefits including retirement plans Flexible work schedule plus Summer Fridays (Workday ends at 3pm) Disrupting the retail industry! Work and workout from home with our live Virtual Fitness Classes! Virtual Company Happy Hours and Virtual Team Events! What you have to look forward to should you choose to work in a rewardStyle + LTK Office: Fully stocked bars and kitchen (free snacks all day!) Catered meals weekly Monthly Chair massages Laidback office environment Monthly themed Happy Hours! Free access to state of the art gym while working in or visiting our Dallas HQ Free Covered Parking on-site while working in or visiting our Dallas HQ ____For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered the property of rewardStyle and are not subject to payment of agency fees.rewardStyle is an Equal Opportunity Employer.