This role will be known as Senior Director, Consumer Insights among colleagues and within the business. Within the broader SC Johnson organization, the job is graded as a Director.
We are SC Johnson Lifestyle Brands (aka the LSB), a growing house of brands that includes method, ecover, babyganics, and mrs. meyers clean day. We've always done things differently – we’re fearless thinkers, mad scientists and adventurous designers who believe that making soap leads to brave ideas, bold inventions and beautiful bubbles. We started small, but we’ve got big plans to make the world a cleaner, greener, more colorful place. And we invite everyone to join us as we pioneer a future where doing business is doing good for all.
Based in San Francisco and reporting to the VP Brands, this individual will own the consumer insights function that helps guide North American business and brand strategy across our portfolio of mission driven global brands. Key insights workstreams will include a focus on innovation/white space, as well as brand health growth drivers and successful activation in-market driving brand and business success. This is a very senior role in our organization with the opportunity to shape our brands, business and innovation strategies.
AREAS OF RESPONSIBILITY
•Set the vision for the function and be responsible for all consumer research and analytics: own, uncover, and socialize insights about our consumers, brands, and products in service of expansion opportunities as well as communications optimization.
•Be a thought leader, identifying and surfacing new brand and market opportunities through an in-depth understanding of consumer needs and trends, using a combination of market data, syndicated research, and custom research to provide actionable recommendations to drive growth
•Be the voice of the consumer in all brand and business discussions. Work across the organization, collaborating as a thought partner across marketing, business, product, and sales teams to help ensure strategies and work plans are optimized with the consumer in mind (e.g. innovation pipeline; brand positioning; go-to-market activity including brand advertising; sales stories; customer loyalty).
•Collaborate with key stakeholders to proactively identify key knowledge gaps about the current and prospective consumer and determine/execute the best research methods to address them
•Responsible for synthesizing learnings into concise and persuasive storytelling for easy share-out, and influencing decision-making up to and including executive level
•Direct and manage primary (qualitative + quantitative) and secondary research activities
•Source and manage research partners, developing research briefs and reviewing methodologies through analyses to ensure high quality execution against goal. Draft/review research briefs/surveys for internally led research, field online studies, conduct qualitative research/focus groups
•Live and breathe the company’s values
•Seasoned leader with 12+ years experience in consumer research/insights, preferably in-house within the CPG industry
•Experience with the full mix of research methodologies (quantitative and qualitative), including but not limited to consumer segmentation, innovation/white space, brand architecture, brand studies/trackers, HH penetration studies, advertising measurement, usage and attitude studies, ethnographies, focus groups, market mix modeling, interpreting category and syndicated data. Experience engaging with shopper and product insights team members. In touch with new trends and developments in the consumer insight space.
•5+ years people leader experience
•Must be authorized to work in the United States now and in the future without sponsorship
•Proactive, strategic, and influential self-starter who understands business and brands, and is passionate about the role consumer research/insights plays in driving success for a values-based brand consumers love
•Innovative marketing professional whose work in consumer insights has materially shaped the success of at least one noteworthy consumer brand
•A natural leader with the ability to forge a vision and inspire others to embrace it + make it happen under his/her leadership
•Ability to apply best-in-class approaches/processes to consumer research/insights
•Possesses a broad research toolkit and network
•Outstanding communication skills, both oral and written. Structures and delivers presentations in a clear and compelling way, presenting with impact
•A team player, comfortable rolling up sleeves and doing what needs doing
•Advanced degree in a related field
Lifestyle Brands (LSB) PERKS: Our values are at the heart of everything we do. Here are a few of the ways we Care like a Mother for every person against dirty:
•Rockstar health insurance benefits package
•Competitive vacation bundle + 3 Care Days (a.k.a. Volunteer Time-Off) a year
•Generous retirement match + pre-tax savings options
•Global Ping Pong Tournament + Prom...you heard that right!
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.