Lamar Advertising (https://www.lamar.com/about/WorkForUs)
Are you interested in helping local businesses succeed without even leaving the office? If so, we'd love to have you join our sales team! We need someone who truly appreciates the connection between marketing and sales, someone who genuinely gets excited with each and every sale - big or small. Our Lamar office in Reading, Pennsylvania is in search of a new Inside Sales Representative to help us bring outdoor advertising campaigns to life for brands in Reading, Philadelphia, and the surrounding areas.
Lamar Advertising is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of advertising formats, helping both local businesses and national brands stand out from the competition. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. We have been in business over 100 years, and we have stayed true to our mission and values. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
We offer a competitive and comprehensive compensation & benefits package for all full-time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, PTO, 401K plan, and incentivized wellness programs.
This is an hourly position with incentive opportunities. The first year earning potential is $36,000 - $48,000 / year, dependent on the individual's experience and ability to close sales.Â
The purpose of the Inside Sales Representative is to actively prospect, contact, and/or close advertising sales on existing billboard inventory and/or set up sales appointments for outside sales account executives over the telephone.Â The position also includes some clerical duties that include, but are not limited to, generating proposals, sales contracts, production orders, and artwork.
Essential Functions and Responsibilities:
Responsible for selling and actively closing advertising sales on existing billboard inventory over the phone to established customers or new prospects via the telephone or walk-in business.
Handle entire sales process from proposal to close.
Solicits and maintains contact with key prospects and accounts.
Track activity, prepare and maintain records for sales leads and account status.
Coordinate office marketing needs in conjunction with the Sales Manager, Lamar Corporate, and our Artist. Update and generate new marketing pieces. Assist in managing our email marketing efforts.
Assist Sales Manager with a variety of duties, including but not limited, to call-in requests, spreadsheets, and internal paperwork.
Assist Sales Team with a variety of duties including, but not limited, to one-sheets and other pieces for clients.
Make 30-50 outbound sales calls a day to actively make sales & schedule appointments for outside sales.
Assist with sales proposals.
Some answering phones and assisting in other sales related tasks for the Sales Manager and/or General Manager.
Track and update sales contracts, artwork, etc.
Assist in post-sale follow ups and customer service retention activities. Conducting Surveys, email marketing targeted at welcoming new advertisers, etc.
Knowledge, Skills, and Abilities Requirements:
Excellent computer skills required; including Microsoft Word & Excel.Â Must be willing and able to learn to use Lamar's computer applications, g-mail, Google drive, & presentation software.
Must have a high level of organization, verbal communication, written, and interpersonal skills to handle sensitive situations. Must be able to multi-task and work well as part of a team
Position continually requires demonstrated poise, tact and diplomacy. Gregariousness and quick thinking is a plus.
Must have attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlines.
Education and Experience Requirements:
College Degree preferred
1 year office experience is required, experience in a sales or marketing-based environment preferred
1 year telephone, Retail, Business to Business (B2B), or outside sales experience preferred
Physical Demands and Work Environment:
The primary work environment is an office.
Some outside work required this will include being out in the rain, snow, cold, heat and humidity.
The physical demands for this position include light lifting, pushing, reaching, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, stooping, talking, turning, and walking.
70% of each work day will be spent making telephone calls or assisting in the sales process.
Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic
Disability Self-Identification:Â When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability.
California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.Â By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.Â Lamar will not sell this information.