Lamar Advertising (https://www.lamar.com/about/WorkForUs)
Are you a dynamic sales rep interested in helping local businesses? If so, we'd love to have you join our sales team! We need someone who truly appreciates the connection between marketing and sales, someone who genuinely gets excited with each and every sale - big or small. Our Lamar office in Bridgeport, West Virginia is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Phillippi, Elkins, WV and the surrounding areas.
Lamar Advertising is one of the largest outdoor advertising companies in the world. Lamar offers advertisers a variety of advertising formats, helping both local businesses and national brands stand out from the competition. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. We have been in business over 100 years, and we have stayed true to our mission and values. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.
We offer a competitive and comprehensive compensation & benefits package for all full-time employees. Some of our benefit offerings include, but are not limited to, multiple medical plan options, dental and vision insurance, paid vacation/sick time, 401K plan, and incentivized wellness programs.
First year earning potential for our newly hired Outside Sales Representative is usually around $40,000 - $65,000 / year, dependent on experience and selling ability. We do not cap commissions, so earning potential is unlimited in subsequent years as you grow your book of business! We also provide monthly auto and cell allowances for work-related expenses.
The purpose of the Sales Account Executive is to meet and exceed sales objectives in the assigned territory by promoting and selling outdoor advertising to qualified advertisers. An Account Executive (AE) is expected to use professional sales techniques, build relationships, and develop long term advertising relationships that grow Lamar advertising sales.
Essential Functions and Responsibilities:
Meet and exceed sales targets and monitor personal sales data and reports
Target businesses within assigned territory/account list and visit each established Lamar client and our competitors' clients within specified timeframe
Identify potential growth areas, open new accounts and increase Lamar's market share by selling all products â?? Posters, Bulletins and Transit (where applicable).
Become proficient in the use of Lamar computer tools to locate Co-op prospects, follow-up on Hot Leads, prepare proposals, and research
Prepare written presentations, reports and proposals
Become an active team member of Lamar and theÂ advertising community
Develop presentation skills utilizing computer tools and present to clients on a regular basis
Maintain accounts receivable
Continually develop new product knowledge and acquire better selling skills
Keep abreast of competition â?? particularly newspaper, radio, TV, cable and online advertising
Actively participate in sale meetings, regional meetings, seminars and trade shows
Create and maintain daily, weekly, and monthly sales plans a month in advance
Maintain a professional sales appearance
Use sales tools and complete daily planner/sales program after each call and at the end of the day
Maintain organized up to date records of clients and sales activity
Minimize travel time and maximize time in the field with clients
Travel overnight when necessary
Use the Lamar Sales Support Center and the Multi Market Coordinators to sell multi Lamar markets
Cluster your accounts to work them geographically and manage your time effectively
Maintain client profiles and be prepared to submit daily planners/call reports, sales plans, forecasts and expense reports on a timely basis
Follow-up on all client production orders and ensure campaigns begin and end as the client requested. If any problems arise, AE will communicate immediately with the client and manager to find a solution
Agree to check lights etc. on a regular basis when called upon
Operate within your expense budget
Knowledge, Skills, & Abilities Requirements:
Ability to cold call businesses both over the phone and in person
Ability to make oral presentations to provide information or explain policies and procedures
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
Working knowledge of personal computers, including Microsoft Office Suite
Ability to adapt to new technology
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
Skill in writing grammatically correct routine business correspondence
Ability to perform effectively under fluctuating workloads
Skill in selling or promoting outdoor advertisements
Skill in establishing rapport and gaining the trust of others
Ability to establish and maintain cooperative working relationships
Ability to meet a sales quota
Working knowledge of general sales techniques
Ability to be intrinsically motivated to succeed and withstand rejection
Skill in working independently and following through on assignments with minimal direction
Education & Experience Requirements:
Current and Valid Driver's License
College Degree preferred
Previous Outdoor Advertising sales experience preferred
CRM experience preferred
Physical Demands & Work Environment:
The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.
Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic
Disability Self-Identification:Â When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability.
California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.Â By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.Â Lamar will not sell this information.