Associate Manager, Media Planning
- Military veterans preferred
Chicago Illinois United States
Responsible for the day-to-day coordination, development, and management of audience and insight led media plans for clients of Walgreens Advertising Group (WAG). Support the annual strategic planning and provide actionable recommendations based on outcomes and client-specific goals. Ensures the cross functional team is optimizing internal and external processes and procedures with a goal to streamlined work and optimized client relationships. Lead media planning process and assist in the supervision of the media planning pod’s day-to-day workflow of a specific book of business.
Reviews, manages, and responds to RFP requests giving guidance to sales teams.
Develops strong and effective media plans based on sound strategies, past performance, and research.
Audits media plans and all supporting documents related to the process such as but not limited to: ad specification sheets, insertion orders, billing documentation
Formulates, writes, and presents campaign / media recommendations and proposal documents. Oversees day-to-day workloads of Media Planners / Sr. Media Planners and assists in their training and development.
Maintains a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
Manages all aspects of the media plan execution, including quality assurance of insertion orders and billing reconciliation.
Works with Media Execution and Analytics teams to monitor, analyze, and report campaign results.
Collaborates with Insights teams on audiences targeting to align with marketing objectives.
Remains abreast of the overall media marketplace and relevant opportunities to clients.
Supports process improvement initiatives within the Media Planning team.
Creates improvement and better outcomes through innovation / approaching things in new ways.
An Equal Opportunity Employer, including disability/veterans About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail pharmacy, impacting millions of lives every day through dispensing medicines, and providing accessible, high-quality care. With more than 170 years of trusted healthcare heritage and innovation in community pharmacy, the company is meeting customers’ and patients’ needs through its convenient retail locations, digital platforms and health and beauty products.
Including equity method investments, WBA has a presence in more than 25 countries, employs more than 450,000 people and has more than 21,000 stores.
WBA’s purpose is to help people across the world lead healthier and happier lives. The company is proud of its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. WBA is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.
WBA is included in FORTUNE’s 2021 list of the World’s Most Admired Companies*. This is the 28th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list.
More company information is available at .
Bachelor’s Degree and at least 2 years of experience with omni-channel planning OR High School/ GED and at least 4 years of experience with omni-channel planning
Experience with digital media such as programmatic, social, search, and in-store media
Demonstrate creativity and agility when problem solving
Experience with building high-performing media plans inclusive of the audience, message, channel, and measurement strategy.
At least 4-6 years of experience as an omni-channel media supervisor or associate director level with programmatic, social, and search experience.
Experience with indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.
Experience working with annual brand budgets and P&L concepts – revenue, cogs, gross profit margin, operating expenses, and income.
Experience working with cross-functional teams in a matrixed environment