Hemophilia Marketing Group Manger - Military veterans preferred

Purpose

• Maximize the value of the products in charge to the company (top line and bottom line) and also to the patient who need our products and service as a leader of the TA, like a president of the brand(s).
• Motivate and vitalize the people who work on the brand in all departments by setting vision and mission of the team.

Responsibility

• Set a Vision and Goal
  • Responsible for setting reasonably ambitious sales and share target for annual cycle and long-range of the TA/Brand.
  • Build sales forecast with logic by putting reasonably aggressive assumptions

• Develop winning strategy and tactical plan:
  • Gain deep understanding of the market and competitive situation.
  • Develop marketing strategies and tactical plans for the Therapeutic Area and Brands to meet/exceed business objectives
  • This includes identifying target customers, positioning, developing promotional plans by utilizing most appropriate channel, and innovative marketing initiatives.

• Develop and manage investment plan
  • Develop investment plan by aligning with strategy and considering ROI to make sure to gain highest return within the budget and to achieve the business objective.
  • Propose investment plan as a business owner and seek additional opportunity to grow even beyond ordinal/historical marketing plan.

• Communicate strategy and tactical plan
  • Communicate strategy clearly and make all people understand and be motivated to contribute to the success of the business with the best effort.

• Execution of the commercial activities
  • Make sure the execution is effective, impactful, and allocated on the strategic imperatives which drives sales growth of the brands
• KPI setting and tracking
  • Setting meaningful and critical KPIs and regularly monitor the progress and impact of all commercial activities.
  • Together with insight manager, develop tracking method including design primary market research or purchase secondary data.
  • Promptly compose counter measures if situation is digressed from the predetermined status.
• LCM and Pipeline
  • Seek further growth opportunity by assessing LCM including additional indication, data generation, device improvement, SKU optimization.
  • Contribute to maximize the value of the pipeline product by providing input or support
• Develop talent
  • Provide guidance to marketing staff and brand team members, keep motivation high and supporting them towards achieving objectives. Develop individual talent of the team by fostering capabilities and providing regular feedbacks.
• Strong collaboration with stakeholders:
  • Collaborate with internal cross functional brand team and APAC/Global counter parts.
  • Also develop great rapport with external stakeholders including KOLs, HCP, Patients, third party agencies to maximize the value of the brand through collaborations.

Report Line

• Role that report to this position: Brand Manager of Hemophilia Marketing Group
• Role that this position reports to: Head of Marketing

Education

• Bachelor's degree or higher
• MBA holder is advantage

Experience

• More than 3-5 years of experience in pharmaceutical industry as marketing brand management
• Or experience at a consulting firm to in charge of the pharma company brand strategy project
• Extensive knowledge of the pharma business in Japan, especially the hospital business.
• Experience to manage people or staff
• Rare disease experience is prepared.
• Project management experience is plus
• Business English level (read/write/speak and presentation)

Competencies

• Leadership in cross functional team
• Decision making in the complex situation
• Zero base thinking or Creative thinking
• Entrepreneur mindset as a leader of the TA and Brand(s) in charge
• Creative thinking and Conceptualization
• Strong critical/logical thinking and analytical skills
• Forecasting and planning
• Team management
• Agility and adaptability
• Strong marketing foundational skills and execution
• Communication skills to make people understand strategy and plan
• Strong interpersonal skills and learning ability
• Fluency of Japanese, business level English to discuss global/regional team

Our Benefits

We encourage you to make your well-being a priority. It’s important and so are you. Learn more about at CSL.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about .

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