CATEGORY MANAGER- ROGERS, AR

2018-08-10
Nestle USA (www.nestlejobs.com)
Other

/yr

  full-time   employee


Rogers
Arkansas
United States

Working at Nestle:

At Nestlé, we pride ourselves inproviding training programs that prepare employees for the competitive andever-changing business world.  As the largest Nutrition, Health andWellness Company in the world, we offer an environment that is diverse,challenging and supportive, including hands-on experience and real-worldresponsibilities that would serve as the springboard for a successful career.It?s because of our collaborative and open business environment that we havebeen ranked as the number one consumer food products company, in Fortunemagazine?s annual survey of the World?s Most Admired companies, foreight consecutive years.  Come join our talented world class team andthrive in a dynamic and supportive culture.  


Main Purpose of Job:

  • Steers and supports the activation of the customer category plan- The primary responsibility of this position is to support and consult with the Category Account Managers and/or Customer Category Management in the development of Customer Category plans for one or more categories.
  • Activates category strategies by leveraging the tools, insights, and analytics from CCSD, Enable Hub, and retailer-specific data as required for specific customers.
  • Apply a strong focus on category assortment and merchandising to drive category growth.

Category Strategy: Product / brand category objectives

  • Work with CCSD Director & CSDMs to generate planograms to support Customer Category initiatives
  • Responsible for creation and publication of Gold Standard Planogram for category of ownership (Named Division CM resources only)
  • Interface with Acosta POG services team to request and manage development of customer/account specific planograms, as defined by new ways of working
  • Define Customer Category Structure and Roles
  • Define Customer Category Strategy & Tactics
  • Develop Implementation Calendar, including coordination with CAM to ensure alignment to the customer?s Category Business Plan

Customer Strategy: Forecast accuracy, sales performance targets, meeting sales goals, segmentation / resource allocation, improving customer service

  • Develops and delivers succinct, concise, and compelling presentations for use with the retailer that clearly communicate opportunities and issues, and offers key findings and implications across the 4Ps
  • Coordinate interfacing with the customer to present the Category Summary, with the objective of establishing Nestle?s Category centricity and expertise

Key Experiences:

  • Expectation is to move through several manager level roles to strengthen business experience (CAA, CAM, Enable Hub, and NRS managers or like position)
  • Retail Sales Rep experience to gain an understanding of sales at store level and Nestle portfolio
  • Analyst experience with Nielsen and syndicated data to help create sales stories and understand the customer
  • Understanding Consumer Packaged Goods Companies Strategies Versus Private Label
  • Knowledge of New "Develop Category Growth" Model that Identifies Category Opportunity Gaps with Key Retailers
  • Good knowledge of internal relationships: Customer Development Manager, Key Account Manager, Customer Shopper Development Manager, Broker Manager, Nielsen in-house team, Shopper Marketing and Customer.
  • Understanding of the CAP guidelines and Category Roadmaps
  • Bring insights to Integrated Commercial Planning Meetings
  • Knowledge of available tools: Business Process Maps, Nielsen Answers, Consumer Panel Data (Spectra)and Nielsen
  • Ability to incorporate "Develop Category Growth" model at Key Retailers that
  • Identify and make recommendations to Close Opportunity Gaps

Knowledge:  

  • Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)
  • Demonstrated knowledge of business driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends
  • Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning, Nestlé Management and Leadership Principles)



The Nestlé Companies are equal employment and affirmative action employers and looking for diversity in qualified candidates for employment.

 

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